SLOVAKS shopped more often and spent more in e-commerce in 2010 than a year earlier. According to data provided by online shops cetelem.sk, hej.sk, hop.sk, mall.sk, martinus.sk, obchodny-dom.sk and pelican.sk, all members of the Slovak Association of Electronic Commerce (SAEC), they made and settled 586,000 orders between them last year. Compared with the previous year this was an increase of 46 percent. Sales via the e-shops grew 17 percent to €76.36 million, the SITA newswire reported, citing SAEC data.
“The comparison of the number of orders and the turnover indicates that the number of fans of online shops is growing significantly faster than the value of goods and services bought,” said SAEC executive director Jozef Dvorský. This was also reflected in the lower value of the average order, which decreased from €162.50 in 2009 to €130.42 in 2010.
Dvorský sees residual restraint stemming from the financial and economic crisis behind the behaviour of consumers. In spite of this, he described 2010 as having been very successful.
In terms of goods purchased, customers made 474,000 orders with a total value of €37 million. In services, turnover was €40 million and orders numbered 112,000. Compared with 2009 this was an increase of 36.7 percent in turnover and 46.5 million in orders.
Consumers in Bratislava Region placed almost one quarter of all orders, while the remaining regions were each responsible for 10-12 percent of the total orders.
The types of payment used remained relatively similar. Compared with 2009, only the share for payment on collection increased significantly, up by 4 percent to 21 percent.
Cash on delivery remained dominant, with clients using this payment method for almost two thirds of orders. Twelve percent chose direct transfers to sellers’ bank accounts. Customers financed only 1.5 percent of orders via instalment purchase schemes, but this method accounted for nearly 4 percent of the total online shopping turnover.
7. Mar 2011 at 0:00 | Compiled by Spectator staff