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New business book in English

ANOTHER book from the five-volume Enterprise and Entrepreneurship series by Slovak author Štefan Kassay has been translated into English. The monograph, entitled Economics and Finances, tries to sum up practical economic know-how and provide a more general view for managers as well as for economic theoreticians. This second volume focuses on the connection between macro-economics and micro-economics and helps readers quickly orient themselves to make management decisions, according to a review by Felicita Chromjaková. Kassay combines theoretical studies with practical knowledge, as he is both a researcher (and a member of the European Academy of Sciences and Arts) and a businessman, serving as a member of the supervisory board of food company I.D.C. Holding.

ANOTHER book from the five-volume Enterprise and Entrepreneurship series by Slovak author Štefan Kassay has been translated into English. The monograph, entitled Economics and Finances, tries to sum up practical economic know-how and provide a more general view for managers as well as for economic theoreticians. This second volume focuses on the connection between macro-economics and micro-economics and helps readers quickly orient themselves to make management decisions, according to a review by Felicita Chromjaková. Kassay combines theoretical studies with practical knowledge, as he is both a researcher (and a member of the European Academy of Sciences and Arts) and a businessman, serving as a member of the supervisory board of food company I.D.C. Holding.

Macro-economic development can fundamentally influence a company’s business and effectiveness and this volume also touches on the growing role of economic globalisation, the role of ecology, etc. A bigger part of the book deals with corporate finances and financing, and looks at how to define strategic goals and how to achieve them. The volume also covers new trends, new approaches to corporate economics, and the financial crisis, according to a review by Kamil Mikulič.

Economics and Finances is published by VEDA (the publishing house of the Slovak Academy of Sciences) and goes on sale in April. The first volume, entitled The Entrepreneurial Environment, has already been published in English and the final three volumes are also expected to be translated in due course.


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