BUSINESS IN SHORT

Slovakia’s many social networkers

NEARLY 42 percent of internet users in Slovakia use social networks on a daily basis, according to the results of a survey by the Heureka.sk website, the SITA newswire reported.

NEARLY 42 percent of internet users in Slovakia use social networks on a daily basis, according to the results of a survey by the Heureka.sk website, the SITA newswire reported.

Approximately 23 percent of those surveyed were either unfamiliar with the term “social network” or had not created a personal profile on one. The remaining 35 percent of respondents said they visit social network sites, like Facebook, but only occasionally, SITA wrote.

“Women visit social networks more than men,” Marek Brumlich, Heureka.sk’s project manager, said, as quoted by SITA. He explained that 51 percent of women visit social networks several times a week, or every day, while among men using the internet the figure is only 34 percent.

As many as 41 percent of e-shopping customers polled said they almost always share their experiences via product-comparison portals, independent websites that allow customers of internet stores to share their experiences of online shopping. However, 31 percent said they share their opinions only in the event of an exceptionally good or exceptionally bad experience.


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