FOCUS SHORT

T-Com and T-Mobile rebrand

SLOVAK Telekom, which operates both fixed-line and mobile services, launched a new joint brand name, ‘Telekom’, in October 2011 to replace T-Com and T-Mobile, the brands it had previously used. The rebranding is the final step in the integration of the company’s fixed-line and mobile telephone businesses that it launched in the summer of 2010, the SITA newswire reported.

SLOVAK Telekom, which operates both fixed-line and mobile services, launched a new joint brand name, ‘Telekom’, in October 2011 to replace T-Com and T-Mobile, the brands it had previously used. The rebranding is the final step in the integration of the company’s fixed-line and mobile telephone businesses that it launched in the summer of 2010, the SITA newswire reported.

The change in Slovakia follows the international strategy pursued by Slovak Telekom’s majority shareholder, Deutsche Telekom, in developing its corporate identity.

“The introduction of one strong, common brand for fixed-line and mobile network services is the final and logical move in the integration process that we began in summer last year,” said Dušan Švalek, CEO of the marketing division at Slovak Telekom, as quoted by SITA.

The company has also combined its customer service lines and created a single web portal to replace the separate websites of the two brands.

Deutsche Telekom holds 51 percent of the shares of Slovak Telekom, Slovakia’s Economy Ministry holds 34 percent and the country’s National Property Fund holds 15 percent.

Get daily Slovak news directly to your inbox

Theme: IT

Read more articles by the topic

Top stories

News digest: Pilot testing deemed successful

Coronavirus affects bus connections, gastronomy businesses send an open letter to the prime minister. Take a look at the latest in our news digest.

PM Igor Matovič presents the results of the pilot nationwide testing on October 26.

Slovakia orders a curfew and embarks on its COVID experiment

High turnout in testing in four northern districts, decision awaited on extending the project to the nation. Prison for a prominent prosecutor and parliament's speaker injured.

Waiting for the results of COVID tests during the pilot phase of the nationwide testing in the town of Nižná in Orava, northern Slovakia.

No balanced budget for next three years, this time due to COVID-19

2021-2023 general government budgets lack consolidation measures.

Finance Minister Eduard Heger