Spectator on facebook

Spectator on facebook

FOCUS SHORT

Slovakia’s Effie awards announced

THE WINNERS of the 13th edition of Slovakia’s national competition to recognise the most effective advertising campaigns were announced in late September with an 18-member jury selecting the best seven efforts out of 25 that were submitted. The Medialne.sk website wrote that no silver medals were awarded for 2011.

THE WINNERS of the 13th edition of Slovakia’s national competition to recognise the most effective advertising campaigns were announced in late September with an 18-member jury selecting the best seven efforts out of 25 that were submitted. The Medialne.sk website wrote that no silver medals were awarded for 2011.

The Istropolitana Ogilvy agency, with its communication concept billboards for VÚB Banka, and Wiktor Leo Burnett agency, with its Orange Improliga campaign for mobile operator Orange Slovensko, shared the top gold award. Istropolitana Ogilvy also took a bronze award in the category of perishable goods for its ad campaign for the new Bažant Radler beer for Heineken Slovensko and in the category of telecom services for the Pappardelle campaign it developed for Slovak Telekom.

Wiktor Leo Burnett also won a bronze in the financial services category for its campaign for J&T Banka and for its Orange Street Art Gallery campaign for Orange Slovensko. Wiktor Leo Burnett was named Agency of the Year.

The last bronze award went to the Effectivity agency with its ads for the “Available Loans – Jingle Bells” campaign prepared for Poštová Banka.


Top stories

Danko’s office opens MPs’ letters

OĽaNO wants Danko to step down as parliament’s speaker after what they call an unprecedented measure.

Igor Matovič (l) and Ján Budaj (r)

Government ignores anticorruption demands Photo

Protesters gave the government two weeks to fulfil their demands.

Blog: We can always count on the nerds…

Brands need to focus on doing good and that this approach is the only option if they want to stay relevant, credible and even profitable, says Thomas Kolster.

Thomas Kolster speaking

Drivers in Bratislava should prepare for worse traffic

Dissatisfied taxi drivers will go on a protest ride from Petržalka to Lamač on Wednesday.

Taxi drivers protested against Uber already in 2015.