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Media in Slovakia

The Market & Media & Lifestyle-Target Group Index (MML-TGI), a survey conducted by the Median SK agency in licensed cooperation with the Kantar Media Group of the United Kingdom, was conducted between March 28 and September 11, 2011, among a sample of 4,160 respondents aged 14 to 79. The survey results presented below have been combined for the second and third quarters of 2011.

The Market & Media & Lifestyle-Target Group Index (MML-TGI), a survey conducted by the Median SK agency in licensed cooperation with the Kantar Media Group of the United Kingdom, was conducted between March 28 and September 11, 2011, among a sample of 4,160 respondents aged 14 to 79. The survey results presented below have been combined for the second and third quarters of 2011.



Print


The number of readers of Slovak daily newspapers continued to fall. According to the MML-TGI survey for the third quarter, 39 percent of the Slovak population had read the most recent issue of one of the national daily newspapers, down one percentage point compared with the first and second quarters of 2011. Nový Čas, which marked its 20th anniversary in early December, dominated the ranking with 21 percent readership, far ahead of the other daily papers.



The top eight daily newspapers


1. Nový Čas (tabloid): Read by 21% of the adult population (down 2 percentage points compared with the same period in 2010)


2. Plus Jeden Deň (tabloid): 7%


3. Sme (national daily): 7%


4. Pravda (national daily): 6% (down 1 percentage point compared with the same period in 2010)


5. (tied) Šport (sports-oriented daily) and Korzár (regional daily covering eastern Slovakia): 4%


7. Hospodárske Noviny (financial daily): 3%


8. Új Szó (Hungarian-language daily): 2%



Radio


The proportion of respondents who said they had listened to the radio on the day before the MML-TGI survey was 73 percent, up one percentage point compared with the same period of 2010.



The three most popular radio stations


1. Rádio Expres (private): 19% (down 2 percentage points)


2. Rádio Slovensko (broadcast by Slovakia’s public-service broadcaster SRo, now part of Radio and Television of Slovakia (RTVS)): 16 % (down 1 percentage point)


3. Fun Rádio (private): 13 %



Television


The proportion of respondents who said they had watched television the day before the MML-TGI survey was 89 percent, the same proportion as in 2010.



The five most popular TV channels


1. Markíza (private, targeting a family audience): 59% (up 3 percentage points)


2. JOJ (private, targeting a family audience): 35% (down 2 percentage points)


3. Jednotka (the first channel of public-service broadcaster Slovenská Televízia, now part of RTVS): 18% (down 5 percentage points)


4. (tied) TA3 (private news channel): 5% (down 1 per centage point); and TV Doma (private, targeting a family audience): 5% (up 2 percentage points)



Sources: Median SK, MML-TGI



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