Spectator on facebook

Spectator on facebook

FOCUS SHORT

Online advertising growth slows

THE GROWTH in internet-based advertising in Slovakia slowed slightly during the third quarter of 2011. Online advertising amounted to €9.6 million, up 12 percent from the third quarter of 2010 but less than the 22-percent growth recorded between the second quarter of 2010 and 2011.

THE GROWTH in internet-based advertising in Slovakia slowed slightly during the third quarter of 2011. Online advertising amounted to €9.6 million, up 12 percent from the third quarter of 2010 but less than the 22-percent growth recorded between the second quarter of 2010 and 2011.

The Interactive Advertising Bureau Slovakia (IAB Slovakia), the successor to the Association of Internet Media (AIM), reported that this trend may continue in forthcoming quarters and that a decline may even occur, the SITA newswire wrote at the end of last year.

Banner advertising remained the most popular kind of online advertising and it accounted for as much as 41 percent or €3.88 million of the total online advertising in the third quarter of 2011. Search advertising followed with 33.2 percent or €3.13 million and classified ads accounted for almost 18 percent or €1.7 million. Compared with the same period of 2010, all kinds of online advertising grew except for e-mail advertising, which fell by 36 percent.

Telecommunications companies invested the largest amount in internet-based advertising, accounting for 18 percent of ad expenditures. Car companies were second with an almost 16-percent share and financial service followed with nearly 15 percent.

Topic: IT


Top stories

‘Government seems to control parliament, not vice versa’

Jana Dubovcová talks about her performance as ombudswoman, and the topics that remain for her successor.

Jana Dubovcová leaves the ombudswoman post after five years.

Hostages to fortune

Britain will trigger Article 50 to leave the EU on 29 March. She and her EU partners could, and should, guarantee the rights of their citizens living abroad – including tens of thousands of Slovaks in the UK. That…

Theresa May announced Brexit will start on March 29.

Actor to politicians: You are playing a terrible theatre

One of the main characters in the movie Únos, about Slovak politicians and the mafia in the 90’s has a message for politicians.

Maroš Kramár

You don’t bring me flowers

As Mrs Dubovcová has discovered, there is scant political passion when it comes to abuses of human rights – that is, the rights of each and every one of us

Jana Dubovcová leaves parliament after her last report.