E-shops outperform shopping malls

SLOVAKS are most unhappy with the quality of services and customer care when shopping online. This is one of outcomes of a survey involving 3,000 respondents conducted by the Hej.sk shopping website last September. One-fifth of those surveyed also said the selection on offer at Slovak e-shops was insufficient, and 14 percent complained about the travelling distance to pick-up points, the SITA newswire wrote.

SLOVAKS are most unhappy with the quality of services and customer care when shopping online. This is one of outcomes of a survey involving 3,000 respondents conducted by the Hej.sk shopping website last September. One-fifth of those surveyed also said the selection on offer at Slovak e-shops was insufficient, and 14 percent complained about the travelling distance to pick-up points, the SITA newswire wrote.

But the e-shops still got better overall reviews than large shopping centres, with 95 percent of e-shoppers reporting an excellent or good experience while only 71 percent reported the same level of satisfaction at shopping centres. Customer care was the biggest problem at shopping centres, while one in four respondents considered the distance of shopping centres from their home as the biggest shortcoming, and one in eight customers criticised the selection or prices at malls.

The survey also found that Slovaks purchase goods from online stores mostly because of better prices, followed by the advantages of the comfort of shopping from home and delivery directly to their home. The survey indicated that customers tend to visit shopping centres because of the wider selection available.

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