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Online share of ads lags in Slovakia

INTERNET-based advertising as a share of total advertising purchased in central and eastern Europe remains below the level common in most western European countries. But an Adex report prepared by the Interactive Advertising Bureau (IAB) indicates that this region is the fastest growing market for internet-based advertising, with expenditures for online advertising soaring by 33.8 percent over the course of 2011.

INTERNET-based advertising as a share of total advertising purchased in central and eastern Europe remains below the level common in most western European countries. But an Adex report prepared by the Interactive Advertising Bureau (IAB) indicates that this region is the fastest growing market for internet-based advertising, with expenditures for online advertising soaring by 33.8 percent over the course of 2011.

The Czech Republic has headed the ranking of central and eastern European countries in online advertising expenditures per internet user for the last five years, amounting to nearly €60 per user. Hungary, Slovenia and Poland followed. Slovakia was fifth.

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