FOCUS SHORT

The word of 2012: Fico

FICO, crisis and saving – these are the words that Slovak news media used the most in 2012. The results come from an analysis which the Newton Media company elaborated for Medialne.sk, a website dedicated to media.

FICO, crisis and saving – these are the words that Slovak news media used the most in 2012. The results come from an analysis which the Newton Media company elaborated for Medialne.sk, a website dedicated to media.

Robert Fico, whose Smer party took control of the country last year, won the Word of 2012. Media published 9,375 news pieces about him. Thus, he replaced his predecessor, Iveta Radičová, whose name was the Word of 2011. Robert Fico also placed first in the 2009 and 2010 rankings.

The second most frequently used news word was “crisis”, which occurred in more than 8,000 pieces. The third most used word was “saving”, mentioned in over 7,000 pieces. Runners-up were eurozone, Greece and unemployment. A brand new word in the ranking was “gorilla”, which placed seventh, followed by “corruption”. Radičová fell to ninth place, followed by “highway” in tenth place.

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