FOCUS SHORT

Lidl is top internet advertiser of 2012

THE RETAIL chain Lidl was the biggest purchaser of advertising on websites in Slovakia last year. Based on the findings of TNS Slovakia’s monitoring activities of Slovak internet users on 2,650 websites, Lidl topped the list, followed by Slovak Telekom, Markíza – Slovakia and Kraft Foods Slovakia. Telefónica Slovakia placed fifth and Centrum Holdings came in sixth. Fashion Days shopping placed seventh, followed by Petit Press, Orange Slovensko and Tatra Banka, TNS Slovakia wrote in its press release in mid March.

THE RETAIL chain Lidl was the biggest purchaser of advertising on websites in Slovakia last year. Based on the findings of TNS Slovakia’s monitoring activities of Slovak internet users on 2,650 websites, Lidl topped the list, followed by Slovak Telekom, Markíza – Slovakia and Kraft Foods Slovakia. Telefónica Slovakia placed fifth and Centrum Holdings came in sixth. Fashion Days shopping placed seventh, followed by Petit Press, Orange Slovensko and Tatra Banka, TNS Slovakia wrote in its press release in mid March.

Data reported for 115 web portals, i.e. websites bringing information together from diverse sources in a uniform way, indicated that these portals presented more than 518,000 banners over 2012. In total, 72 percent of all banners placed in 2012 were placed on the 15 biggest web portals. About 21 percent of all banners can be considered to be self-promotional.

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Theme: IT


Top stories

Gorilla sends Slovaks back to the streets

For a Decent Slovakia protests continued in five locations around Slovakia.

Košice protest on October 18

Nicholson: Only a naive person would believe anything has changed

A former Slovak Spectator and Sme journalist wrote a book about the Gorilla file.

Tom Nicholson

Protests will take place, Pellegrini says Fico can sleep well at night

Read the reactions to the published Gorilla recording.

Smer chair Robert Fico

Two nominees for Record of the Year released within a week

Arguably, only a handful of journalists are likely to hear all 39 hours of Gorilla, but the public will no doubt jump at some sequences.

Protests over the Gorilla scandal drew thousands into Slovakia’s squares.