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Outsourcing at marketing agencies

THE MOST common reasons why advertising and marketing agencies outsource are a shortage of time and labour, and because they do not employ specialists for required types of services, the Stratégie magazine wrote in November 2012.

THE MOST common reasons why advertising and marketing agencies outsource are a shortage of time and labour, and because they do not employ specialists for required types of services, the Stratégie magazine wrote in November 2012.

Under the large scope of work done in communications services, it is understandable that some jobs will be secured externally, said Maroš Kemény, the strategy director at the Creative Department agency about reasons his for outsourcing.

Rastislav Kuttner, business development director at the Jandl agency, confirmed that photography, TV and film production, illustration and production of radio spots are among the services that are most often outsourced by advertising and marketing agencies.

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