Spectator on facebook

Spectator on facebook

FOCUS SHORT

Outsourcing at marketing agencies

THE MOST common reasons why advertising and marketing agencies outsource are a shortage of time and labour, and because they do not employ specialists for required types of services, the Stratégie magazine wrote in November 2012.

THE MOST common reasons why advertising and marketing agencies outsource are a shortage of time and labour, and because they do not employ specialists for required types of services, the Stratégie magazine wrote in November 2012.

Under the large scope of work done in communications services, it is understandable that some jobs will be secured externally, said Maroš Kemény, the strategy director at the Creative Department agency about reasons his for outsourcing.

Rastislav Kuttner, business development director at the Jandl agency, confirmed that photography, TV and film production, illustration and production of radio spots are among the services that are most often outsourced by advertising and marketing agencies.

Top stories

Slovaks die of cancer more often than other EU citizens

The survival rate after diagnosing breast, cervical and colon cancer has not improved.

The National Oncology Institute, stock photo.

Slovak ice-hockey team is heading to Košice

The Slovak team is slated to play in Košice, and not Bratislava, at next year’s Ice-hockey World Championship.

Slovak Ice-hockey Association head, Martin Kohút

The Financial Administration will use crypto-currency technology

Slovak tax office has implemented a blockchain.

František Imrecze, head of the Financial Administration

Ecological sunscreen and air pollution monitoring among the projects of Slovak high-schoolers

Leaf organization awarded the best projects by Slovak students.

Filip Geib, Emanuel Kucbel and Peter Škripko