AROUND SLOVAKIA

Chinese tourists enthusiastic about the Liptov region

LIPTOV locals aim to lure Chinese tourists to the region comprised of the Low Tatras. “While visitors from Asia have so far been a rare attraction in our mountains rather than a regular sight, this should change in the tourist seasons to come,” Miroslava Korčeková, of the regional tourism organisation Region Liptov, told the SITA newswire.

Shepherding has long tradition in the Liptov region.Shepherding has long tradition in the Liptov region. (Source: Sme - Ján Krošlák)

LIPTOV locals aim to lure Chinese tourists to the region comprised of the Low Tatras. “While visitors from Asia have so far been a rare attraction in our mountains rather than a regular sight, this should change in the tourist seasons to come,” Miroslava Korčeková, of the regional tourism organisation Region Liptov, told the SITA newswire.

While Chinese tourists have so far mainly focused on bigger European cities with rich histories, like London, Paris and Rome, representatives of Chinese travel agencies want to offer some new destinations. “The habits of the Chinese are changing, they want to learn about other European localities,” said Marta Zimanová, the manager of the regional tourism organisation of the Žilina tourist region.

Chinese tourism professionals from the Zhejiang Province visited Liptov and its bigger attractions over the course of three days, and they were enthusiastic about the caves, the folklore and the food. “We were mostly taken by the nature of the Low Tatras, the level of local gastronomy, the quality of services and also the price availability,” Zhang Jianrong of the Association of Travel Agencies of the Zhejiang region, told SITA. “Liptov surely has a lot to offer to our clients. We want to prepare as soon as possible an offer on sightseeing stays for Chinese clients.”

Zimanová from the Žilina region tourist organisation opined that the success in the Zhejiang Province could mean a breakthrough to the whole country’s market, consisting of one-and-a-half billion potential clients. Thus, the region surrounding the famous Chopok peak of the Low Tatras could lure Chinese tourists as much as more well-known European destinations.

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