Jukebox bus now part of Bratislava public transport

Bratislava Public Transport Company (DPB) has dispatched a jukebox-equipped bus to the streets. Upon boarding, a passenger can connect to free-of-charge wi-fi Internet network and pick a song from offered playlist.

Bratislava Public Transport Company (DPB) has dispatched a jukebox-equipped bus to the streets. Upon boarding, a passenger can connect to free-of-charge wi-fi Internet network and pick a song from offered playlist.

“Just like it is with a classic jukebox, the song gets added to the playlist and once its turn comes, it's played by the bus' sound system," Ivan Akimov of BigMedia, which manages advertisements in DPB's vehicles, told the TASR newswire on August 29.

The campaign was ordered by a company called Zoznam, s.r.o., for its website predpredaj.sk. In this way it plans to reach out to Bratislavans and utilise unusual marketing methods to promote its concerts. According to Akimov, passengers on the bus are listening to artists whose concerts are in the website's offer.

“The vehicle's exterior presents the bus as a mobile jukebox, with the interior informing passengers about the connection to wi-fi network and the screens are used in the capacity of classic jukebox's screens that we all know," he added. The project was tested in July, with the bus being used for regular operation as of Thursday, August 29. No specific routes have been decided yet, says Akimov.

“We want the bus to enjoy the widest possible coverage. However, it's quite likely we'll use it primarily on routes servicing university dorms and schools,” he claimed. The bus is slated to stay in operation for a year.

(Source: TASR)
Compiled by Zuzana Vilikovská from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Top stories

Slovakia had followers of Palach

Despite the efforts of the communist regime, people kept Jan Palach and his protest in their memory.

One of the student demonstrations in Bratislava, 1969.

Sport, torture and guns; Palach was a fighter

The death of Ján Palach inspired protests that led to the overthrow of the communist regime.

Jan Palach

15 Slovaks have become Righteous Among the Nations

More than 580 Slovaks have received the honour to date.

Home is where the music makes sense

We may share poverty, but never the songs that make us shiver.

Tom Waits