Spectator on facebook

Spectator on facebook

Jukebox bus now part of Bratislava public transport

Bratislava Public Transport Company (DPB) has dispatched a jukebox-equipped bus to the streets. Upon boarding, a passenger can connect to free-of-charge wi-fi Internet network and pick a song from offered playlist.

Bratislava Public Transport Company (DPB) has dispatched a jukebox-equipped bus to the streets. Upon boarding, a passenger can connect to free-of-charge wi-fi Internet network and pick a song from offered playlist.

“Just like it is with a classic jukebox, the song gets added to the playlist and once its turn comes, it's played by the bus' sound system," Ivan Akimov of BigMedia, which manages advertisements in DPB's vehicles, told the TASR newswire on August 29.

The campaign was ordered by a company called Zoznam, s.r.o., for its website predpredaj.sk. In this way it plans to reach out to Bratislavans and utilise unusual marketing methods to promote its concerts. According to Akimov, passengers on the bus are listening to artists whose concerts are in the website's offer.

“The vehicle's exterior presents the bus as a mobile jukebox, with the interior informing passengers about the connection to wi-fi network and the screens are used in the capacity of classic jukebox's screens that we all know," he added. The project was tested in July, with the bus being used for regular operation as of Thursday, August 29. No specific routes have been decided yet, says Akimov.

“We want the bus to enjoy the widest possible coverage. However, it's quite likely we'll use it primarily on routes servicing university dorms and schools,” he claimed. The bus is slated to stay in operation for a year.

(Source: TASR)
Compiled by Zuzana Vilikovská from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Top stories

LGBTI people in the regions: We change people’s minds

Bratislava will dress up in rainbow colours this August again, for the seventh time. This will be for the Bratislava Dúhový Pride diversity festival. But the colours of the rainbow are less bright in the regions,…

Slovakia’s LGBTI community seeks to expand their rights.

Things that make us different also make us stronger

On August 19, a rainbow flag will fly over the US Embassy in Bratislava to represent the firm commitment of the United States to defending the human rights of LGBTI people, writes Ambassador Sterling.

The rainbow flag flew over the US Embassy in Bratislava in 2016.

Blog: 5 things you should do on your visit to the north of Slovakia Photo

Here is a list of tips by an experienced tour guide - including things you have probably not tried before.

Bratislava growing high Photo

High-rise buildings sprouting up in Bratislava

Visualisation of the future skyline of Bratislava