BUSINESS IN SHORT

Companies expect worse results

MOST companies in Slovakia anticipate worse economic results this year than in 2012. While up to 36 percent of the 150 firms that participated in the Leadership Barometer 2013 Slovakia survey conducted by GfK selected this possibility, one quarter of respondents said they expect better results, and about one third predicted their results will be the same as last year, the TASR newswire reported.

MOST companies in Slovakia anticipate worse economic results this year than in 2012. While up to 36 percent of the 150 firms that participated in the Leadership Barometer 2013 Slovakia survey conducted by GfK selected this possibility, one quarter of respondents said they expect better results, and about one third predicted their results will be the same as last year, the TASR newswire reported.

About 50 percent of respondents said their biggest strategic priorities in management are product quality, effective pricing and customer loyalty. In 2010 companies focused mostly on optimal cost structure, which was chosen by nearly 60 percent of respondents, TASR wrote.

“These findings clearly confirmed that companies have done their homework on the side of expenses during the past three years,” said Martin Mravec, executive director of GfK Czech Republic and GfK Slovakia, as quoted by TASR.

The survey also revealed that not all investments have helped companies to progress and make their marketing communication more effective. Up to 80 percent of respondents said they do not want any significant investments in 2014, Mravec added.

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