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SLOVAKIA AMONG LEADING COUNTRIES IN THE FIELD OF CONTACTLESS TRANSFERS

Contactless payments gain popularity

THOUGH many Slovaks are believed to use bank cards solely to withdraw cash, recent data show growing interest in contactless payments. More than 4.5 million contactless payments were made by bank clients in the second quarter of 2013 – 12 times more than in the same period last year – with €56 million paid through contactless transactions, the Slovak Banking Association (SBA) reported in August.

More people are paying with cards.(Source: SME)

THOUGH many Slovaks are believed to use bank cards solely to withdraw cash, recent data show growing interest in contactless payments. More than 4.5 million contactless payments were made by bank clients in the second quarter of 2013 – 12 times more than in the same period last year – with €56 million paid through contactless transactions, the Slovak Banking Association (SBA) reported in August.

Associations active in Slovakia’s financial sector and companies that create payment cards agree that contactless payments are becoming popular since they offer a fast, convenient and secure way to pay for smaller purchases (with €20 being the maximum amount Slovaks can pay via contactless transactions). Companies expect contactless payments to increase, mostly due to new technologies and broader use of this payment method.

Slovakia recently reported several achievements in the area of contactless payments, also on the European level, when it had the highest penetration of contactless payment cards and second highest penetration of contactless point-of-sale (POS) terminals, after Poland, the SITA newswire reported in July. Moreover, it was the first country in the European Union to use contactless payments through mobile phones with near field communication (NFC) technology.

“Slovakia is a leader in contactless and mobile payments,” Katarína Galgóciová, spokesperson for the Association for Bank Cards, told The Slovak Spectator.

Several factors have influenced Slovaks’ interest in contactless payments. For example, Galgóciová said they seem to be inclined toward new technologies and they adapt quickly to technology updates. Moreover, people were attracted through various promotion campaigns and benefits offered by retailers allowing contactless payments.

Visa Europe and MasterCard Europe, multinational financial services corporations, have also noticed a rise in contactless transactions. According to them, this increase was influenced by a higher number of POS terminals as well as better awareness among cardholders of the benefits of contactless payments.

History of contactless payments in Slovakia

The first contactless payments in Slovakia were made in summer 2008, when MasterCard introduced the service in cooperation with Volksbank (which became Sberbank in 2013). Two years later Tatra Banka started issuing contactless cards in cooperation with Visa.

The number of contactless cards rose to 1.69 million in June, up from 0.61 million in June last year. Up to 92 percent of these cards are of the Visa brand. Also, the number of POS terminals rose to 15,440 at the end of June, compared with 6,409 terminals in 2012.

Some banks already offer cards which allow contactless payments. Tatra Banka has been issuing only contactless cards since 2010, its spokesperson Marína Masárová told The Slovak Spectator.

Slovenská Sporiteľňa also issues only contactless cards, and more than 60 percent of its clients currently use them, Milan Bednár, head of the card products department of the bank, told The Slovak Spectator.

VÚB Bank on the other hand still offers both contactless and traditional payment cards, bank spokesperson Alena Walterová said, as quoted by the Hospodárske Noviny daily.

Plans for future

A recent survey carried out by MasterCard showed that customers would like to use contactless payment cards at a variety of places. Up to 74 percent of respondents are willing to use them in supermarkets and food stores, while 55 percent said restaurants and public transport. Respondents also mentioned cinemas, theatres, news-stands and taxis as places for possible contactless transfers.

The survey also showed that 58 percent of Slovaks would like to use their mobile phones for transfers.

Both Visa and MasterCard said they want to extend the use of mobile phones in contactless payments. At the moment only Tatra Banka offers such a service, but other banks are expected to do so as well, Hospodárske Noviny wrote.

MasterCard also plans to simplify online payments and payments through special mobile applications, said Miroslav Lukeš, general director of MasterCard Europe for Slovakia and the Czech Republic.

Visa Europe wants to integrate and open new channels for card payments, like transport payments.

This system is already used in London, and the company has launched a pilot project in Poland. It also plans to increase the share of all Visa payments made through mobile devices to 50 percent by 2020, Marcel Gajdoš, country manager of Visa Europe for the Czech Republic and Slovakia, told The Slovak Spectator.

An essential factor for achieving this goal is to develop the card acceptance network, which is low in Slovakia. To change this, Visa will offer mobile POS terminals to retailers who do not have them yet, which will allow payments through smartphones and mobile phones with NFC technology.

“It is necessary to make merchants aware of the benefits that card or mobile payments offer – speedier service, increased revenues, reducing costs for handling cash and especially opening new channels for payments,” Gajdoš said.

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Topic: Finances and Advisory


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