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Media in Slovakia

The Market, Media & Lifestyle-Target Group Index(MML-TGI), a survey conducted by the Median SK agency in licensed cooperation with the Kantar Media Group of the United Kingdom, was conducted between April 1 and September 15, 2013, among a sample of 4,021 respondents aged 14 to 79. The survey results presented below have been combined for the second and third quarters of 2013.

The Market, Media & Lifestyle-Target Group Index(MML-TGI), a survey conducted by the Median SK agency in licensed cooperation with the Kantar Media Group of the United Kingdom, was conducted between April 1 and September 15, 2013, among a sample of 4,021 respondents aged 14 to 79. The survey results presented below have been combined for the second and third quarters of 2013.

Print

The number of readers of Slovak daily newspapers has remained stable. According to the MML-TGI survey for the second and third quarters, 34 percent of the Slovak population had read the most recent issue of one of the national daily newspapers, the same share compared with the first and second quarters of 2013. Compared with the second and third quarters of 2012 this was a drop
from 37 percent. Nový Čas dominated the ranking, with 18 percent readership, far ahead of the other daily papers. The other major dailies broadly maintained their readerships.

The top eight daily newspapers:
1. Nový Čas (tabloid): Read by 18% of the adult population (down 1 percentage point compared with the same period in 2012)
2. (tied) Sme (national daily), Plus Jeden Deň (tabloid)and Pravda (national daily): 7 % (while Sme and Plus Jeden Deň kept their readership, Pravda gained 1 percentage point compared to the same period of 2012)
5. (tied) Hospodárske Noviny (financial daily) and Šport(sports-oriented daily): 4% (while Šport kept its readership, Hospodárske Noviny gained 1 point)
7. Korzár (regional daily covering eastern Slovakia): 3% (1 percentage point less)
8. Új Szó (Hungarian-language daily): 2% (down 1 point)

Radio


The proportion of respondents who said they had listened to the radio on the day before the MML-TGI survey was 68 percent, down 4 percentage points compared with the same period of 2012.


The three most popular radio stations:
1. Rádio Expres (private): 19% (down 1 percentage point)
2. Rádio Slovensko (broadcast by Slovakia’s public-service broadcaster SRo, now part of Radio and Television of Slovakia [RTVS]): 16 % (down 1 percentage point)
3. Fun Rádio (private): 12 % (unchanged)

Television


The proportion of respondents who said they had watched television the day before the MML-TGI survey
was 89 percent, the same as in 2012.

The five most popular TV channels:
1. Markíza (private, targeting a family audience, part of CME): 56% (down 4 percentage points)
2. JOJ (private, targeting a family audience): 40% (up 2 percentage points)
3. Jednotka (the first channel of public-service broadcaster Slovenská Televízia, now part of RTVS): 19%(up 2 percentage points)
4. TV Doma (private, targeting a family audience, part of CME): 8% (unchanged)
5. TA3 (private news channel): 6% (down 1 percentage point)

Sources: Median SK, MML-TGI Compiled by Spectator staff

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