Spectator on facebook

Spectator on facebook

Slovakia to work on its branding

SOME time next year Slovakia will present itself to the world with new and more attractive branding, Foreign Minister Miroslav Lajčák announced at a press conference on February 18.

SOME time next year Slovakia will present itself to the world with new and more attractive branding, Foreign Minister Miroslav Lajčák announced at a press conference on February 18.

"We will no longer send out conflicting messages," said Lajčák, as quoted by the TASR newswire.

The press conference symbolically launched a public discussion on the preparations for Slovakia's common branding.

The branding project coordinated by the Foreign Ministry is now entering a crucial phase when, after an expert-level discussion, the ministry will reach out to the general public.

"The responses will represent important feedback, which we'll respect," said Lajčák, as quoted by TASR, adding that there will be a call for a tender after the public discussion has concluded. The winner will prepare a comprehensive branding of Slovakia, involving the creation of a logo, slogans, graphics and presentation campaigns.

The minister considers it important that apart from criticism, Slovakia also manages to look at the many positive stories and successes that the country and the Slovak people have achieved.

"That's what the branding should be about. Only then will we be perceived positively by others - when we ourselves believe in the story that we're telling. I want us to let the world know about us in a positive light," stressed Lajčák.

Source: TASR

Compiled by Michaela Terenzani from press reports
The Slovak Spectator cannot vouch for the accuracy of the information
presented in its Flash News postings.

Top stories

General Prosecutor filed a motion for the dissolution of ĽSNS

The Slovak Supreme Court received a motion to dissolve the extreme right ĽSNS party founded and led by Marian Kotleba.

Jaromír Čižnár

Russian spies allegedly recruit also Slovaks

They are using martial art clubs in Germany and dozens more in other EU states, in the Western Balkans, and in North America.

Illustrative stock photo

EC scrutinises state aid for Jaguar Photo

There is a question whether the scrutiny may impact the carmaker’s plans to invest in Slovakia.

The construction site of a brand new plant of Jaguar Land Rover near Nitra.

GLOBSEC forum will host guests from 70 countries

The 12th year of the conference will be attended by the highest number of participants in its history.

Slovak President Andrej Kiska gives the opening speech of The Globsec 2016 security conference.