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Online choices differ by gender

MOTHERHOOD and parenthood, health, education and work are the online subjects attracting women in Slovakia, while men are most drawn to cars, sports and IT, according to Gemius. The categories of women, mothers and health registered the highest share of female users, 56 percent. The highest share of male users was registered in the category cars, 66 percent. Preferences of female and male internet users in Slovakia are in line of results from other countries.

MOTHERHOOD and parenthood, health, education and work are the online subjects attracting women in Slovakia, while men are most drawn to cars, sports and IT, according to Gemius. The categories of women, mothers and health registered the highest share of female users, 56 percent. The highest share of male users was registered in the category cars, 66 percent. Preferences of female and male internet users in Slovakia are in line of results from other countries.

Gemius researched into the number and demographic profile of internet users and the manner in which they utilise the web. The analysis focused on eight countries (Slovakia, the Czech Republic, Hungary, Poland, Turkey, Bulgaria, Moldova and Ukraine).

Women’s websites dealing with pregnancy and motherhood are most popular in the Czech Republic (62 percent of internet users visiting the portals are female) and in Slovakia (56 percent). Lifestyle is the number one subject for ladies from Moldova (63 percent) and Turkey (62 percent). E-recipes are the most attractive form of online information for Bulgarians (64 percent) and luxury products are a predominant interest of Hungarian female users (59 percent), Gemius reports.

Websites devoted to sports are the number one choice for men in Turkey (74 percent of internet users visiting these portals are men), in Ukraine (73 percent) and Bulgaria (64 percent). Cars are the favourite subject among Czech (67 percent) and Slovak (66 percent) male internet users. For Hungarians and Poles adult websites are most attractive. Users in this category are usually men (69 and 62 percent, respectively). In Moldova, on the other hand, the male online population most enjoys news websites (56 percent).

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