WHILE three to five years ago more than one third of the work creative studios performed was for advertising agencies, the current situation is different, Strategie magazine wrote in March.
For the time being, creative studios make their living working for direct clients. Advertising companies hire creative studios only occasionally. When outsourcing certain activities, they instead opt for freelancers, not studios.
For example, in the case of the Art4web studio, the outsourced work for advertising agencies made up as much as 50 percent five years ago. Nowadays, the studio has its own clients, whose interest in direct cooperation is increasing and, thus, they have cancelled all sub-contracted work.
“We did not have enough time to focus on our clients as well as on outsourcing,” said designer and founder of the studio Lukáš Majzlan, as cited by the magazine.
The IQ Design creative studio, which has been active since 1993, also devotes all its attention to direct clients, while five years ago 15-25 percent of its work was for advertising agencies.
But there are also studios which have kept orders from advertising companies, even though the amount of work is smaller. One of them is Salamon Design studio. But Creative Director Tomáš Salamon warns that demand for outsourced work is on the decline.
On the other hand, the Alien creative studio has reported an increase in orders from advertising companies.
“This is a consequence especially of an increase in our internal capacities. In the same time period we are able to produce a bigger volume at a higher quality and we also offer more complex services,” said managing director Martin Vančo.