Eurosport broadcasts Slovak tourism campaign

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

THE SLOVAK Tourist Board (SACR) has launched another campaign on the sporting television station Eurosport to lure foreign tourists to Slovakia. It will last from July to September. Last year more than 60 million people in 54 countries saw the spot.

Under the slogan “Slovakia. Best friends forever”, SACR wants to promote the country as attractive year-round holiday destination.

“The spot will be broadcast more than 300 times during prestigious sporting events,” Martin Šebesta, spokesman for SACR, said, as quoted by the TASR newswire. This will include Tour de France and the European championships in athletics and swimming, as well as various car competitions and world championship fencing.

SACR picked the cycling races mostly because Slovaks, like Peter Sagan, are competing, the SITA newswire wrote.

“We chose the placement in sport competitions to address as much sports audience as possible,” head of SACR Marta Kučerová said, as quoted by TASR.

Eurosport broadcasts in 54 countries of the world, while 15 million people watch it every day, TASR wrote.

Source: TASR, SITA

Compiled by Radka Minarechová from press reports

The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.

Get daily Slovak news directly to your inbox

Top stories

Bödör reportedly paid €50,000 for non-prosecution of ex-economy minister's nephew

The former minister has reportedly met with the investigator who informed on the case.

Peter Žiga

Fico and Kotleba have not been fined for being maskless yet

The police are dealing with violent protesters, but no politician has been penalized for calling on people not to wear masks.

Ex-police chief Lučanský in handcuffs

He is one of the eight people facing charges after Operation Judas.

Milan Lučanský

Matovič could have made comments about the US rather than Mongolia

I am proud of what has been achieved in Slovakia, says Billy Altansukh.