THE BRATISLAVA Public Transport Company (DPB) has despatched a jukebox-equipped bus. Upon boarding, a passenger can connect to a free Wi-Fi internet network and select a song from a playlist.
“Just like with a classic jukebox, the song is added to the playlist and once its turns comes, it’s played over the bus sound system,” Ivan Akimov of BigMedia, which manages advertisements in DPB’s vehicles, told the TASR newswire.
The campaign was started by a company called Zoznam, s.r.o., for its website predpredaj.sk, which promotes its concerts to Bratislavans using novel marketing methods.
According to Akimov, passengers on the bus are listening to artists whose concerts are offered on the website. “The vehicle’s exterior presents the bus as a mobile jukebox, with the interior informing passengers about the connection to a Wi-Fi network and the screens are like the classic jukebox screens that we all know,” he added.
The project was tested out in July, with the bus put into regular operation on August 28. No specific routes have been decided, said Akimov. “We want the bus to enjoy the widest possible coverage. However, it’s quite likely we’ll use it primarily on routes servicing university dorms and schools,” he claimed. The bus is slated to stay in operation for a year.
22. Sep 2014 at 0:00 | Compiled by Zuzana Vilikovská