Spectator on facebook

Spectator on facebook

SACR starts fight for holidaymakers

THE SLOVAK Tourist Board (SACR) will address potential tourists to Slovakia with an advertising campaign at the Eurosport TV channel that will be running with the broadcasts of the most watched sporting events.

(Source: SME)

The campaign will be accompanied by commercial spots on Slovak and Czech radios and also online.

“More than 100 million people in 53 countries saw the SACR spots last year,” SACR head Marta Kučerová said, as quoted by the SITA newswire.

This year, Eurosport will broadcast the ad during the Tour de France, WTCC car racing which will be held also in Slovakia in June, the French Open tennis tournament, 24 Hours Le Mans car racing and other athletic competitions, SITA wrote.

The online campaign will focus mostly on the Visegrad Group countries, i.e. the Czech Republic, Poland and Hungary. SACR will combine the ads on Google and also with a video invitation published at YouTube.

SACR also wants to focus on Germans since the third highest number of tourists to Slovakia come from there, after Czechs and Poles. It addressed the Ab-in-den-urlaub.de website where it is possible to book holidays.

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Topic: Tourism and travel in Slovakia


Top stories

Long-neglected Renaissance house in Bratislava’s centre reveals its secrets Photo

The National Trust is bringing the historical Rómer’s house back to life.

Renaissance Rómer’s house in the Bratislava's Old Town

Slovak healthcare needs thousands of medical workers

Slovak doctors, nurses and midwives are not hesitating in finding better work conditions abroad.

Illustrative Stock Photo

News isn’t negative because journalists are cynical

The problem is caused by the demand side.

RE-inventing modern theatre Photo

This year's international theatre festival REvolves around the prefix “re”, playing with its meanings and connotations, while also commemorating the years in (Czecho-)Slovak history ending with 8.

TR Warsaw: My Struggle