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Authorities deal with alcohol advertisement targeting young people

THE STATE Veterinary and Food Administration of the Slovak Republic is investigating the advertisement campaign by GAS Família company about alcoholic products that started at the beginning of August. The campaign use billboards with five motifs and two of them contain pictures of young people with the texts: “When you are not only daddy’s princess” or “When you are not only mommy’s boy”.

(Source: Sme)

The Slovak Advertising Standards Council (RPR) is also dealing with the issue after receiving ten complaints about the advertisements, according to RPR’s head Eva Rajčáková.

“They have criticised the advertisement for a negative influence on youth and have pointed out that it encourages them to drink alcohol,” Rajčáková told the Pravda daily.

She added that some people also have complained that controversial billboards are placed near schools and close to the Bratislava-based Centre for Treatment of Drug Dependencies.

But Ľubomír Mrug, the brand manager GAS Familia, said the campaign is not targeting children but rather people aged between 18 and 30 and that is reflected in the ad’s message.

“The two most discussed visuals reflect the interesting fact that almost three fourths of young Slovaks between 18 and 34 live in the household with their parents,” Mrug told the Pravda daily.

Mrug also told the Hospodárske Noviny daily that company has realised a few hours after they were placed that the billboards near schools and Centre for Treatment of Drug Dependencies were and has started working on their removal.

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