Spectator on facebook

Spectator on facebook

New winter video campaign to promote city of Bratislava

A SERIES of winter videos that have been developed by the Bratislava Tourist Board (BTB) will promote Bratislava as a tourist destination.

Bratislava, winter edition - Primate's Palace.(Source: TASR)

Altogether, three videos for the winter campaign will follow the Like a King and Queen summer campaign and should attract visitors to Slovakia’s capital even during the winter, BTB chair Alžbeta Melicharová told the TASR newswire around Christmas.

“The spots present attractive places, events and other opportunities for a pleasant stay in Bratislava in the winter,” she said. “They also present traditional holiday celebrations and sporting events, as well as carnivals and the ball season.” The main idea stems from a long-term strategy to present Bratislava as the “Coronation City on the Danube River”.

     

BTB expects a positive effect from the winter campaign, as was the case for the summer one. The summer campaign presented Bratislava in the Czech Republic, Hungary, Austria, Germany and during the world EXPO 2015 exhibition in Milan. “The success of the campaign was confirmed by a 22-percent increase in the number of visitors to Bratislava in June,” Melicherová noted.

“The videos are already available on the Internet and are aimed at users abroad,” said BTB PR manager Maroš Plitko. As many as 26 people acted in the videos, which were completed within six days.

 

The recording took place at various locations – the Slavín monument, the chairlift at Železná studienka, the Primate’s Palace’s Hall of Mirrors and the cafe above the SNP Bridge. Included in the campaign is an invitation to the European Figure-skating Championships due to take place in Bratislava between January 27 and 31.

Topic: Tourism


Top stories

Fico: We want the UK to fulfil commitments

The prime ministers of the Visegrad Group commented on the UK’s obligations linked to its departure from the EU.

Slovakia's Prime Minister Robert Fico signs the Warsaw Declaration, as his counterparts from Czech Republic, Bohuslav Sobotka (l), Hungary, Viktor Orbán (center), and Poland, Beata Szydlo (r), watch behind.

Not now, Scots told by UK

Scotland's pro-independence leader may secretly be relieved not to have to stage referendum while Brexit underway

Nicola Sturgeon

A firm’s owner can impede generational succession

Seven key ways to deal with transition of a family business.

Family business, illustrative stock photo.

Blog: How can the international community help national parks in Slovakia? Video

The current system of conservation with rapid habitat losses inside national parks is insufficient to sustain biodiversity and protect our biological heritage.