Spectator on facebook

Spectator on facebook

Slovakia to self-promote with single brand

SLOVAKIA will start presenting itself with a single brand, the government decided on February 17. The public will learn this year what this single brand for presentation abroad will look like.

Government session, illustrative stock photo(Source: TASR)

The Foreign Ministry announced a tender for this purpose last year. The winner, a company called Creative Department, came up with a “story”, content identity and slogans in six languages – fulfilling the requirements – along with a visual identity for the brand and a comprehensive brand book and design manual.     

The winning proposal includes a unified logo that will replace all of the various logos currently being used by Government Offices and ministries, the TASR newswire wrote. The new logo incorporates Slovakia’s national emblem – the double-barred cross, the name of the institution in question and a graphic element that visually differentiates the individual levels of state administration.

Ministries should start using the new brand by the end of September. They will have to change their letterheads, business cards, information boards, banners, websites and profiles on social networks along with their informational and promotional materials. Other central bodies of the state administration will use the new logo based on their specific needs.   

Read also: Read also:Branding is about more than a logo

 

Top stories

Quidditch becomes reality in Slovakia as first teams emerge Video

The wizard sport, fighting for its status in the real sports world, has won the hearts of some Slovaks.

Robert Fico is not Saddam Hussein

It would take too long to list all the crazy distortions the international media presented about Central Europe and the Czech election campaign this week.

Babiš

Top stories from Last Week in Slovakia Video

Voters’ indifference affects regional votes - Can Slovaks be lured back from Britain? - Petit Press majority owner dies

Foreigners: Top 10 events in Bratislava Video

Tips for the top 10 events in the capital between October 20 and October 29, plus regular services in different languages, training, temporary exhibitions and highlights of the year.

International Halloween Party