Spectator on facebook

Spectator on facebook

Slovakia to self-promote with single brand

SLOVAKIA will start presenting itself with a single brand, the government decided on February 17. The public will learn this year what this single brand for presentation abroad will look like.

Government session, illustrative stock photo(Source: TASR)

The Foreign Ministry announced a tender for this purpose last year. The winner, a company called Creative Department, came up with a “story”, content identity and slogans in six languages – fulfilling the requirements – along with a visual identity for the brand and a comprehensive brand book and design manual.     

The winning proposal includes a unified logo that will replace all of the various logos currently being used by Government Offices and ministries, the TASR newswire wrote. The new logo incorporates Slovakia’s national emblem – the double-barred cross, the name of the institution in question and a graphic element that visually differentiates the individual levels of state administration.

Ministries should start using the new brand by the end of September. They will have to change their letterheads, business cards, information boards, banners, websites and profiles on social networks along with their informational and promotional materials. Other central bodies of the state administration will use the new logo based on their specific needs.   

Read also: Read also:Branding is about more than a logo

 

Top stories

Raslavice village creates jobs; constructs wellness centre

By using eurofunds and state aid new Mayor of Raslavice Marek Rakoš thus created some 80 jobs in two years.

Meucci: Italy is not going through a catastrophe

Gabriele Meucci has been serving as the Italian Ambassador to Slovakia since January this year. He says that Slovakia is a haven for Italian investors but recently also for Italians coming here to work.

Italian Ambassador to Slovakia Gabriele Meucci

Discussion about road project becomes emotional

Analysts want more alternatives for the road from Zvolen to Košice to be assessed

The protest at Soroška

A British athlete will represent Slovakia

Chiara Bunce has already won several medals at British youth championships.

Chiara Bunce