Slovakia to self-promote with single brand

SLOVAKIA will start presenting itself with a single brand, the government decided on February 17. The public will learn this year what this single brand for presentation abroad will look like.

Government session, illustrative stock photoGovernment session, illustrative stock photo (Source: TASR)

The Foreign Ministry announced a tender for this purpose last year. The winner, a company called Creative Department, came up with a “story”, content identity and slogans in six languages – fulfilling the requirements – along with a visual identity for the brand and a comprehensive brand book and design manual.     

The winning proposal includes a unified logo that will replace all of the various logos currently being used by Government Offices and ministries, the TASR newswire wrote. The new logo incorporates Slovakia’s national emblem – the double-barred cross, the name of the institution in question and a graphic element that visually differentiates the individual levels of state administration.

Ministries should start using the new brand by the end of September. They will have to change their letterheads, business cards, information boards, banners, websites and profiles on social networks along with their informational and promotional materials. Other central bodies of the state administration will use the new logo based on their specific needs.   

Read also:Branding is about more than a logo Read more 

 

Get daily Slovak news directly to your inbox

Top stories

Threats have worked. People queued for COVID testing before the official start

The nationwide testing in Slovakia started with four districts in the north. Here is a report from the first day in Orava.

Bardejov

Day two of pilot testing in hardest-hit regions is off to a smoother start

PM Igor Matovič and Health Minister Marek Krajčí are helping the sampling teams, too.

Trstená, the Tvrdošín district

No test, no work. Employees will have to take paid or unpaid leave

Those who will be quarantined with a positive test result will be entitled to pandemic sick leave.

Illustrative stock photo

Autumn holidays change, art schools close too

The ministry will contribute to schools to buy computers and other equipment for distance learning.

Illustrative stock photo