Spectator on facebook

Spectator on facebook

Slovakia to self-promote with single brand

SLOVAKIA will start presenting itself with a single brand, the government decided on February 17. The public will learn this year what this single brand for presentation abroad will look like.

Government session, illustrative stock photo(Source: TASR)

The Foreign Ministry announced a tender for this purpose last year. The winner, a company called Creative Department, came up with a “story”, content identity and slogans in six languages – fulfilling the requirements – along with a visual identity for the brand and a comprehensive brand book and design manual.     

The winning proposal includes a unified logo that will replace all of the various logos currently being used by Government Offices and ministries, the TASR newswire wrote. The new logo incorporates Slovakia’s national emblem – the double-barred cross, the name of the institution in question and a graphic element that visually differentiates the individual levels of state administration.

Ministries should start using the new brand by the end of September. They will have to change their letterheads, business cards, information boards, banners, websites and profiles on social networks along with their informational and promotional materials. Other central bodies of the state administration will use the new logo based on their specific needs.   

Read also: Read also:Branding is about more than a logo

 

Top stories

End of investigative show a cause for concern

Media freedom watchdogs believe the scrapping of the only investigative show on public-service television is a threat to its independence.

Jaroslav Rezník

Proxy for Roma criticises minister Kaliňák for ethnical and group discrimination

The government proxy slammed Interior Minister Robert Kaliňák for the draft law on repressing criminality in Roma settlements, for populist discrimination and preferring repression to prevention.

Roma communities, illustrative stock photo

Slovak racer Svitko finished at Dakar Video

After a serious fall in the tenth leg, Slovak motorcyclist Štefan Svitko resigned from the 40th year of the Dakar Rally due to pain in his upper body.

Štefan Svitko

Carmakers in Slovakia produced more than one million cars last year

2018 will be critical for Slovakia’s automotive industry, claim sector’s representatives.

Most cars produced in Slovakia head for export.