Spectator on facebook

Spectator on facebook

Slovakia to self-promote with single brand

SLOVAKIA will start presenting itself with a single brand, the government decided on February 17. The public will learn this year what this single brand for presentation abroad will look like.

Government session, illustrative stock photo(Source: TASR)

The Foreign Ministry announced a tender for this purpose last year. The winner, a company called Creative Department, came up with a “story”, content identity and slogans in six languages – fulfilling the requirements – along with a visual identity for the brand and a comprehensive brand book and design manual.     

The winning proposal includes a unified logo that will replace all of the various logos currently being used by Government Offices and ministries, the TASR newswire wrote. The new logo incorporates Slovakia’s national emblem – the double-barred cross, the name of the institution in question and a graphic element that visually differentiates the individual levels of state administration.

Ministries should start using the new brand by the end of September. They will have to change their letterheads, business cards, information boards, banners, websites and profiles on social networks along with their informational and promotional materials. Other central bodies of the state administration will use the new logo based on their specific needs.   

Read also: Read also:Branding is about more than a logo

 

Top stories

Fico: We want the UK to fulfil commitments

The prime ministers of the Visegrad Group commented on the UK’s obligations linked to its departure from the EU.

Slovakia's Prime Minister Robert Fico signs the Warsaw Declaration, as his counterparts from Czech Republic, Bohuslav Sobotka (l), Hungary, Viktor Orbán (center), and Poland, Beata Szydlo (r), watch behind.

Not now, Scots told by UK

Scotland's pro-independence leader may secretly be relieved not to have to stage referendum while Brexit underway

Nicola Sturgeon

A firm’s owner can impede generational succession

Seven key ways to deal with transition of a family business.

Family business, illustrative stock photo.

Blog: How can the international community help national parks in Slovakia? Video

The current system of conservation with rapid habitat losses inside national parks is insufficient to sustain biodiversity and protect our biological heritage.