Ukraine was replaced by the word “refugee” on the first place of the chart compiled annually by the Newton media company. This word was registered 11,769 times in relevant news media in 2015.
“If we add some related or key words to the term refugee – like migrant, refugee crisis, quotas, Schengen – then we get more than 20,000 uses,” Martin Gonda, analyst of Newton Media, told the SITA newswire. He added that in this combined way, the “refugee” issue would even beat the record of Ukraine (from 2014) with 16,000 entries.
Second place went to Prime Minister Robert Fico (with 9,210 entries which is an increase in 1,650 year-by-year). Fico has been on one of top positions for a long time, SITA wrote, partially ascribing it to his position and the fact that even when something happens without his direct involvement, he is expected to comment on it.
Syria featured in third place, an increase from its previous 12th place. Number four was Ukraine, which was Word of the Year 2015, an increase from 10th place in 2014.
The word migrant could be found in more than 7,700 news items and placed fifth; Greece rose from 19th to sixth, as the referendum, general election and influx of refugees often placed it in the news. Health care declined from fifth to seventh although it grew in absolute number of entries by more than 1,600.
The world rodina /family marked a huge rise in publicity (3,660 more) as a political and social issue, rising from place 10 to place 8. The Islamic State jumped from number 17 to number nine last year (increase of 2,788 entries). Place ten went to education system, with more than 5,000 news items.
Some words that were among ten most frequented in 2014 fell 10 places last year: sankcie / sanctions (from 3 to 13) and presidents Vladimir Putin and Andrej Kiska who thus join US President Barack Obama and German Chancellor Angela Merkel (who is in Top 20 for the first time).
Words like korupcia (corruption) and nezamestnanosť (unemployment) are not in the 11-20 group anymore; however, the words corruption grew in 500 entries overall, while unemployment fell in 200 uses.
Places 21 to 30 were: šetrenie (saving), utečenecká kríza (refugee crisis), kvóty (quotas), Iran, Róm (Roma), transparentnosť (transparency), Váhostav (company name), Krym (Crimea), Volkswagen, Pápež František (Pope Francis).
Other words frequently found in the newscast were CT, Charlie Hebdo, NKÚ (Supreme Audit Office), Igor Matovič (chair of OĽaNO party), Richard Sulík (chair of SaS party), Ján Figeľ (chair of KDH), sociálny balíček (social package), Gorilla (file uncovering corruption, allegedly a transcript of intelligence service’s wiretapping), Ľudovít Štúr (late Slovak linguist and activist), Béla Bugár (chair of Most-Hid party), Radoslav Procházka (chair of Sieť party), Aliancia za rodinu (Alliance for Family activist association), RegioJet (private railway company), Boris Nemtsov, Jaguar Land Rover and others whose frequency was around 1,000, and ended after place 30.
Winners from previous years were Ukrajina (Ukraine, 2014); nezamestnanosť (unemployment, 2013); Robert Fico (2012, 2010, 2009); Iveta Radičová (former PM, 2011).
The Newton Media company elaborated on this chart with quantitative analysis on a sample of relevant news media it monitors: it tipped key words (names of scandals, politicians, other events) that resonated most in 2015 in media. Sport and tabloid events are excluded. One entry meant one occurrence of the key word in a story; repeated occurrence in one story was perceived as one entry.
11. Mar 2016 at 7:13 | Compiled by Zuzana Vilikovská