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Spectator on facebook

Firms look online for the best staff

Up to 300 million jobs are browsed via Google, Yahoo and Bing every day, while the popularity of social networks keeps growing.

Illustrative stock photo(Source: Sme - V.Šimíček)

The internet has become the most important source of information and for that reason standard CVs are being replaced by advanced IT solutions that not only inform about available positions but also actively search for and contact the best candidates on the labour market, the Pravda daily wrote in November 2015. 

Social media enable recruiters to look at the profiles of potential candidates who are not currently seeking a new job and also work with so-called passive candidates. 

LinkedIn and Facebook are also practical tools due to the revival of the labour market in order to handle the 15 percent year-on-year growth in vacancies in Slovakia, while the number of pro-active job seekers on the labour market declined by 20 percent, according to an analysis by the Grafton Recruitment agency.

The positive features of social media are that they are well-arranged, topical and popular with users; this is why Facebook and LinkedIn in Slovakia have helped head-hunters and recruiters find the right employees. LinkedIn is the most popular channel, with its more than 380 million users, of which 56 percent are men and 44 percent women.

There are more than 112,000 Slovaks on LinkedIn and it is the third most popular social network in Slovakia, after Facebook and Pokec. Most people recruited in this way are from information technologies and services, software engineering, financial services, advertising and marketing, and also telecommunications, Pravda reported. 

While until recently Facebook worked more as a tool to check on candidates, currently it is actively used by recruiters and HR managers to look for matching job candidates. The application Facebook Audience Insights also confirms this. Facebook has up to 2.5 million active users in Slovakia, of which 52 percent are women and 48 percent men. Of Slovak Facebook users, 54 percent have a college education and 41 percent reportedly graduated from secondary school. 

The occupations most represented on Facebook are managers (30 percent), merchants (21 percent), and office workers (20 percent). The top seven also includes IT experts and technicians (15 percent) and transport and logistics staffers (13 percent). IT workers are an especially attractive target group, as they are currently lacking on the labour market, Pravda wrote. 

Topic: Career and HR


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