Slovak designer scores international success with flour packaging

The global Red Dot Award is regarded as an Oscar for design.

The packaging,created by Slovak designer Andrea Andreutti Pokorná, won the Red Dot Award in December 2018. The packaging,created by Slovak designer Andrea Andreutti Pokorná, won the Red Dot Award in December 2018. (Source: Red Dot Design Award)

Semolina, spelt fried dough, wheatgerm and flour used to prepare bread, pizza or strudel are common products we shop for in stores.

But have you ever wondered who designs their packaging?

Andrea Andreutti Pokorná undertook the task of designing a concept for flour packaging seriously and created pieces that won a Red Dot Award for communication design, one of the most prestigious design awards, in December 2018.

She now joins a group of Slovak designers who have won the award in previous years.

Flour as a work of art

The rest of this article is premium content at Spectator.sk
Subscribe now for full access

I already have subscription - Sign in

Subscription provides you with:
  • Immediate access to all locked articles (premium content) on Spectator.sk
  • Special weekly news summary + an audio recording with a weekly news summary to listen to at your convenience (received on a weekly basis directly to your e-mail)
  • PDF version of the latest issue of our newspaper, The Slovak Spectator, emailed directly to you
  • Access to all premium content on Sme.sk and Korzar.sk

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Top stories

What Slovakia could teach Britain

As the Brexit process lumbers on, the British seem disinclined to take heed of anyone’s views. But Slovakia could offer some advice – and even solace.

British PM Theresa May greets her Slovak counterpart Peter Pellegrini.

Biathlete Kuzmina dominated in women's 10 km pursuit

She did not make any mistake at the shooting range.

Anastasia Kuzmina

Kočner had Kuciak murdered, then planned to escape

The controversial businessman admitted to an alleged mafia member that he might not get away with the crime.

Marian Kočner

Slovakia and Switzerland have a similar mental landscape

Slovakia feels younger, Switzerland seems more colourful, says Swiss Ambassador Alexander Hoffet.

Swiss Ambassador to Slovakia Alexander Hoffet