Slovak designer scores international success with flour packaging

The global Red Dot Award is regarded as an Oscar for design.

The packaging,created by Slovak designer Andrea Andreutti Pokorná, won the Red Dot Award in December 2018. The packaging,created by Slovak designer Andrea Andreutti Pokorná, won the Red Dot Award in December 2018. (Source: Red Dot Design Award)

Semolina, spelt fried dough, wheatgerm and flour used to prepare bread, pizza or strudel are common products we shop for in stores.

But have you ever wondered who designs their packaging?

Andrea Andreutti Pokorná undertook the task of designing a concept for flour packaging seriously and created pieces that won a Red Dot Award for communication design, one of the most prestigious design awards, in December 2018.

She now joins a group of Slovak designers who have won the award in previous years.

Flour as a work of art

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