The man who saved a national airline before turning 30

Martin Sedlacký recently received the Goodwill Envoy award for spreading the good name of Slovakia abroad.

Martin Sedlacký (r) feels very honoured and glad that people in Slovakia know about the activities of expats abroad.Martin Sedlacký (r) feels very honoured and glad that people in Slovakia know about the activities of expats abroad. (Source: Courtesy of the Foreign Affairs Ministry)

Not many people in their thirties get a brand name that allows them to be easily recognised in the world of business. Eastern-Slovak native Martin Sedlacký, the man who helped save Latvian airlines, is one of them.

SkryťTurn off ads
Article continues after video advertisement
SkryťTurn off ads
Article continues after video advertisement

He was not yet thirty when he joined the board of airBaltic, the Latvian national airline on the verge of bankruptcy, and brought it back onto its feet, transforming it into a top air carrier.

“Many people looked at me as if to ask ‘what’s this greenhorn doing here?’,” Sedlacký admitted, referring to when the company first entrusted him with one of its top posts in 2012.

SkryťTurn off ads

But in the course of a few months, especially after he proved he could manage people and make some tough decisions, people’s attitudes quickly changed.

“At the time, none of my subordinates was younger than me; most of them were more than 10 years older,” added Sedlacký, who received the Goodwill Envoy award in December 2019 for spreading the good name of Slovakia abroad.

US experience helped

The rest of this article is premium content at Spectator.sk
Subscribe now for full access

I already have subscription - Sign in

Subscription provides you with:
  • Immediate access to all locked articles (premium content) on Spectator.sk
  • Special weekly news summary + an audio recording with a weekly news summary to listen to at your convenience (received on a weekly basis directly to your e-mail)
  • PDF version of the latest issue of our newspaper, The Slovak Spectator, emailed directly to you
  • Access to all premium content on Sme.sk and Korzar.sk

Top stories

Over the weekend, several centimetres of snow, the first bigger cover of the season, fell in the High Tatras.

Winter offers best conditions.


Peter Filip
New projects will change the skyline of Bratislava.

Among the established names are some newcomers.


Píšem or pišám?

"Do ľava," (to the left) I yelled, "Nie, do prava" (no, to the right), I gasped. "Dolšie," I screamed. "Nie, nie, horšie..." My Slovak girlfriend collapsed in laughter. Was it something I said?


Matthew J. Reynolds
SkryťClose ad