Let’s not let it drown

Let's protect Slovak waters together - that's how Lidl appeals to consumers.

Now is the time to phase out the use of plastic bags. If you can, choose a reusable knitted bag in which fruits and vegetables can breathe and stay fresh. The bag can be easily washed, ironed, and used multiple times without polluting the natural environment.

Plastic bags are the most common component of waste that pollutes our rivers and reservoirs. Now you can join the Lidl campaign and make sure they don't end up in our waters. All you have to do is reduce your use of plastic bags when shopping. However, if you need a plastic bag, you can pay a voluntary fee of 1 cent for it in Lidl. Lidl will double your contribution and donate the resulting amount to the treatment and protection of Slovak waters.

The fate of Slovak rivers is in our hands, let's not let it drown

Every day, each of us makes several decisions that affect the environment. Every day, we decide what our nature will look like now, not in ten years. We are not even aware of many of these decisions, but they do have a major impact on the fate of our country. Let's not let it drown. This is the name of the campaign of Lidl Slovak Republic and the Slovak Water Management Company. Lidl involves its customers in this campaign, and its goal is to contribute to cleaner Slovak rivers and reservoirs.

Plastic bags are most often used for fruits, vegetables, and pastries. However, they are for single use only and their role ends when they leave the store. Many times, unfortunately, they end up in nature and their decomposition may take decades. This greatly pollutes our rivers and nature in general.

"The campaign emphasises that each of us has a choice and can decide what our nature will look like. We want people to think about whether they really need plastic bags, and we want to show them a more ecologically friendly alternative. We believe that we will be able to open a discussion on the excessive use of these bags, educate our customers and ultimately reduce the volume of disposable plastic bags we use. Through our campaign we also contribute to the treatment of Slovak waters,"explained Matúš Gála, CEO of Lidl Slovak Republic.

Since mid-September 2020, Lidl has been giving its customers a choice - if they need the bag, they can voluntarily pay one cent for it. The discount undertook to double this amount and contribute to the Slovak Water Management Company for the cleaning of Slovak rivers and reservoirs."On behalf of the Slovak Water Management Company and myself, we welcome any activity that leads to improving the environment. That is why I am very glad that the Lidl company has decided to help keep rivers and reservoirs in Slovakia clean in this way as well,” said Ing. Róbert Hok, General Director of the Slovak Water Management Company.

Lidl and SWMC presented the initiative last September in Margecany. During this time, employees and water managers cleaned the confluence of the Hornád and Hnilec rivers near the Ružín dam, known for polutted waters. Kali, a rapper and the ambassador of the "Let's not let it drown" project, who composed a song of the same name for the project, also took part in the cleaning.

As part of the "Let's not let it drown" project, Lidl donates the proceeds from the sale of plastic bags to the Slovak Water Management Company, which manages more than 55,000 km of watercourses and more than 300 water reservoirs with funds intended for the collection of plastic waste. With this financial support, the Slovak Water Management Company, in cooperation with volunteers, schools, and municipalities, will collect waste from the banks of watercourses and reservoirs starting in the spring of 2021. These costs are reimbursed and the individual steps taken will be posted on the campaign’s social networks and websites.

This article has been brought to you by Lidl.

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