Slovakia Chips in store. (source: Jozef Jakubco)
This exercise is prepared by the Leaf Academy. It is part of the Spectator College programme and it is linked to the articles: Traditional brands remain attractive and Christmas comes with the legendary golden piggy.
CONTENT
EXERCISE 1: Traditional brands remain attractive
EXERCISE 2: Christmas comes with the legendary golden piggy
Recommended Usage and Format for exercises
EXERCISE 1 linked to the article: Traditional brands remain attractive
Lesson Objectives
-Read text and demonstrate understanding (comprehension, analysis, connection, and transfer)
-Analyze position
-Respond to argument and work with evidence
1. Read article (15 minutes)
Underline any words you do not recognize or understand.
2. Understanding: (5 minutes)
Have each student share word(s) they don’t know and define them.
3. Summarize/Monitor Understanding (5 minutes)
Have students identify the author’s main points in the article.
The article describes three iconic Slovak brands, what about them do you think makes them so successful?
4. Focused Free Write: (5 minutes writing, 5 minute discussion)
Prompt: Based on the article, the most successful Slovak brands are local, not global. Based on information in the article do you believe any of these could be global brands? Why or why not?
Have students share what they have written.
5. Discussion (10 minutes)
Find common views and dissenting views about the potential for Slovak brands to go global.
EXERCISE 2 linked to the article:Christmas comes with the legendary golden piggy
Lesson Objectives
-Read text and demonstrate understanding (comprehension, analysis, connection, and transfer)
-Analyze position
-Respond to argument and work with evidence
1. Read article (5 minutes)
Underline any words you do not recognize or understand.
2. Understanding: (5 minutes)
Have each student share word(s) they don’t know and define them.
3. Summarize/Monitor Understanding (10 minutes)
The Kofola advertisement has become legendary in Slovakia. What are the main reasons that the ad is successful?
4. Focused Free Write: (5 minutes writing, 5 minute discussion)
Prompt: The golden piggy Kofola ad is brilliant because it associates Kofola, with tradition, Christmas and family. Agree or disagree and explain your reason. Which brand is most recognizable in Slovakia: Kofola, Slovak Chips, Indulona or something else? Explain why you believe this.
5. Discussion (10 minutes)
Find common views and dissenting views about traditional Slovak brands and which are the most recognizable.
Recommended Usage and Format for exercises
We believe a discussion-based format is best for achieving the learning objectives. We also believe that using the technique Writing as Thinking helps students to formulate their ideas and practice their writing in advance of the discussion. The degree of facilitator and adult involvement will vary according to student background and secondary objectives.
Writing
Model by being willing to write along with students and also to share your writing with the class.
Let them know before writing if they will be asked to share their writing out loud.
Here writing is first thoughts, so poor spelling, punctuation or conventions are not the focus.
Focus on engaging with ideas.
They do not need to apologize for the quality of their writing.
Discussion
Set expectations for active listening and body language
Engage introverts and extroverts, be mindful of dominant voices
Be mindful of how much you are speaking
Manage time
Encourage students to respond directly to each other, and not through the facilitator, using evidence- I agree with Igor’s point because…
Encourage everyone to draw from evidence in the text to support their points, avoid generalizations
Can you point to a line in the text…
Can you help me to understand…
Could you give an example…
Use techniques to encourage other voices
Let’s hear some other thoughts…
Let’s hear from someone who hasn’t contributed yet...
Techniques for managing time/discussion
Put this in the parking lot and move on…
Let’s pause here…
Parts of the lesson
Focused Free Write- an opportunity for students to write freely, but about a specific prompt.
Reflection- an opportunity to think about the lesson, what they have learned and hopefully how it will help them or how it connects to their life
Underlining words- this strategy is a good habit for students and it also allows them more ownership of their vocabulary.
This exercise is prepared by the Leaf Academy and it is part of the Spectator College, a programme created by The Slovak Spectator.
