BUSINESS IN SHORT

Google opens office in Slovakia

GOOGLE has opened a new office in Bratislava that will be led by Rasťo Kulich.

GOOGLE has opened a new office in Bratislava that will be led by Rasťo Kulich.

“Slovakia is one of a few countries with only five-million people to have direct Google representation,” Kulich said, as quoted by the SITA newswire.

The goal of Google Slovakia is to support the development of electronic trading in Slovakia through education and support in the area of e-marketing, with an emphasis on exporters, entrepreneurs and small and medium-sized businesses.

“We can see that consumers are interested in shopping on-line; so in the first phase we will focus on educating the corporate sector to help companies gain an online presence and get ready for e-commerce,” Kulich explained, as quoted by SITA. “In the next phase, we want to connect firms with potential clients with the help of on-line tools and e-marketing.”

Google Slovakia has also offered cooperation to the Slovak Association of Tradesmen in the area of e-commerce training. The Boston Consulting Group reported in a recent study that on-line shopping in Slovakia remains at a very low level despite its quality infrastructure and the fact that almost 70 percent of its households have internet access.


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