Bahlsen reacts to pressure, cookies will be the same across Europe

Butter will now be used for products meant for the eastern-European market.

Cookies. illustrative stock photoCookies. illustrative stock photo(Source: www.freegreatpicture.com)

Bahlsen, the German producer of cookies, has reacted to the pressure of central-European countries and unified its production standards in Europe. It will now put butter – as prescribed by the original German recipe – instead of palm oil in products meant for the eastern-European market.

“We satisfied the wish of consumers,” the company spokesperson told the Sme daily. The change in Bahlsen Poland, which supplies the whole eastern-European market, took place at the beginning of July, and the decision for the change had been made several months ago, the company wrote in a statement.

V4 protesting differences

The Visegrad Group countries of Slovakia, the Czech Republic, Poland and Hungary have criticised the practice of selling products with the same name but different ingredients in individual national markets within the European Union.

They have put more pressure on the EU to prevent this by introducing control mechanisms, Sme wrote on July 22.

Slovak Prime Minister Robert Fico called the practice of delivering products with lower-quality contents to post-communist countries degrading and unacceptable, the DPA newswire wrote.

“We acknowledge that part of the globalisation process is the constantly growing expectation of producers that products – regardless of the market in which they are offered – suit the same standard,” the company’s statement notes. However, the company spokesperson added that consumers will not see the change from one day to the next.

The family company Bahlsen from the Lower-Saxony city of Hannover has been producing the cookies since 1889. Last year, it had a revenue of €552 million.

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Theme: European Union


Top stories

What Slovakia could teach Britain

As the Brexit process lumbers on, the British seem disinclined to take heed of anyone’s views. But Slovakia could offer some advice – and even solace.

British PM Theresa May greets her Slovak counterpart Peter Pellegrini.

Biathlete Kuzmina dominated in women's 10 km pursuit

She did not make any mistake at the shooting range.

Anastasia Kuzmina

Kočner had Kuciak murdered, then planned to escape

The controversial businessman admitted to an alleged mafia member that he might not get away with the crime.

Marian Kočner

Slovakia and Switzerland have a similar mental landscape

Slovakia feels younger, Switzerland seems more colourful, says Swiss Ambassador Alexander Hoffet.

Swiss Ambassador to Slovakia Alexander Hoffet