A new sports zone was ceremonially opened on the Tyršovo nábrežie embankment in Petržalka on January 29. This is an initiative by the company Be Cool and the dm drogerie markt. The costs for the exercise machines and their instalment, amounting to €8.000, were covered from the start fees collected for the dm women’s run, the SITA newswire reported.
"The Dm women’s run is not only about running; part of it is also the dm sports zone project," said Natália Franková, group head of marketing at dm drogerie markt. "Thanks to this we have built another sports zone in Bratislava with which we can contribute to the development of a healthy life style for all sports fans."
Petržalka Mayor, Vladimír Bajan, perceives the sports zone as an example of successful cooperation between the business sector and the local administration.
The Dm women’s run is the biggest and most popular women’s running event in Slovakia. It took place for the sixth time on September 23, 2017, when more than 2,000 women participated. This year it will take place on September 22, and 3,000 participants are expected.