One of the biggest banks in Slovakia halts outdoor advertising

It's not the first such initiative, the Grape music festival anounced scrapping its outdoor advertising last December.

Tens of billboards flank roads in Slovakia.Tens of billboards flank roads in Slovakia. (Source: Sme)

One of the biggest banks in Slovakia, Slovenská Sporiteľňa, has halted the usage of outdoor advertising like billboards and citylights in its communication as of August 1.

So far the bank was one of the top five outdoor advertisers. It spent €1.2 million on outdoor advertising in 2017, according to the Sme daily. Now they say they no longer want to contribute to the visual smog in public spaces.

“The bank is strong in the usage of digital communication and in work with data. Thus, it continues only with marking its branches with the bank's logo in terms of outdoor advertising,” Slovenská Sporiteľňa writes in its press release.

The last poster it had - on Kamené Square – is now used as a slide on Kuchajda lake in the Bratislava’s Nové Mesto.

The bank will continue using indoor advertising, i.e. advertisements in shopping centres, cinemas, fitness centres and other places, in which advertising space is already a functional and aesthetic part of the premises.

It hopes to inspire other advertisers in Slovakia to take the same step.

The scrapping of outdoor advertising is part of the bank’s new campaign Mám na to (I Can Do It). Its part is also a €250,000 grant of its foundation. Its goal is to inspire society and to find local heroes with good ideas.

Grape festival as well

One of the biggest outdoor music festivals, Grape, announced in December that it would not use any outdoor advertising and its promotion would focus on the internet.

Get daily Slovak news directly to your inbox

Top stories

Cabinet agrees on COVID screening

More details will be presented tomorrow.

Košice

More tips for outings in Bratislava during the lockdown

Walks along the Danube bank offer a feeling of being far from the city rush.

This place, part of Ovsištské Lúky (Ovsište Meadows) in Petržalka, is still Bratislava.

Roundup: Fairytale app that makes children read

An award-winning design by a Slovak architect and a trip to Zádielska dolina valley. Here’s your latest roundup.

A man wearing a face covering sits in an armchair on the snow-covered Main Street in Košice on January 13, 2021.

Police investigate surveillance of journalist, IPI calls for utmost seriousness

Police launch criminal prosecution after Denník N reporter said she was followed and opposition MP Robert Fico wrote about her private life.

l-r: Head of Let's Stop Corruption Foundation Zuzana Petková, journalist Monika Tódová, journalist Adam Valček, and Xénia Makarová of the Let's Stop Corruption Foundation