Foreigners in Slovakia promote the ice hockey world championship

In videos, they tell fans from abroad that Slovakia has much to offer.

Mascot of 2019 IIHF Ice Hockey World Championship Slovakia, bear Macejko.Mascot of 2019 IIHF Ice Hockey World Championship Slovakia, bear Macejko.(Source: Facebook - 2019 IIHF Ice Hockey World Championship Slovakia)

Sajfa, a popular Slovak presenter, drives an ice resurfacer with several foreigners living in Slovakia. They invite ice-hockey fans in their native languages and with a sports mouthguard to experience the atmosphere of this year's IIHF Ice Hockey World Championships, which will be hosted by Slovakia.

The short videos, in which foreigners represent all the participating countries in the championship, promote different sights in the two biggest Slovak cities, Bratislava and Košice, where the matches will be held.

"Fans will travel to Slovakia for ice-hockey in the first place, but our country can offer much more to them," claimed Lukáš Donoval, the 2019 IIHF Ice-Hockey World Championship marketing manager, as quoted on the Hockeyslovakia.sk website.

16 videos in different languages

16 videos were made to promote the beauties of Bratislava and Košice. They were created by the Bratislava Tourist Board (BTB), Visit Košice and the Slovak organisers of the ice hockey world championships in cooperation with the advertising company Wiktor Leo Burnett.

"The videos will be used mostly on the social media but the IIHF has alo shown an interest in them," Donoval said, as quoted by Hockeyslovakia.sk.

Six videos out of eight, zooming in on Bratislava, were filmed in English, but there are videos in Czech, Russian, Italian, German and other languages. For more videos, click here for Bratislava and here for Košice.

Apart from the videos, organisers are preparing special maps for ice hockey fans to help them move around the cities without any complications.

The 2019 IIHF Ice-Hockey World Championship starts on May 10,2019 and ends on May 26, 2019.

The processing of personal data is subject to our Privacy Policy and the Cookie Policy. Before submitting your e-mail address, please make sure to acquaint yourself with these documents.

Theme: Foreigners in Slovakia


This article is also related to other trending topics: Bratislava, Hockey

Top stories

Non-governmental and non-profit organisations will get a new register

NGOs refuse accusations of non-transparent financing.

The new register of non-profit and similar organisations may lead to better synergy.

Following his communication with Zsuzsová, Vanek resigns from his post as prosecutor

Zsuzsová has been charged in connection with the murder of journalist Ján Kuciak.

René Vanek

Jobs, phone calls and banks. What to prepare for after Brexit

Mobile operators and airports do not expect changes.

Kuzmina bids farewell to her career with a victory

Anastasia Kuzmina won the March 21 sprint, while another Slovak biathlete, Paulína Fialková, placed third.

Anastasia Kuzmina and her third globe