Sajfa, a popular Slovak presenter, drives an ice resurfacer with several foreigners living in Slovakia. They invite ice-hockey fans in their native languages and with a sports mouthguard to experience the atmosphere of this year's IIHF Ice Hockey World Championships, which will be hosted by Slovakia.
The short videos, in which foreigners represent all the participating countries in the championship, promote different sights in the two biggest Slovak cities, Bratislava and Košice, where the matches will be held.
"Fans will travel to Slovakia for ice-hockey in the first place, but our country can offer much more to them," claimed Lukáš Donoval, the 2019 IIHF Ice-Hockey World Championship marketing manager, as quoted on the Hockeyslovakia.sk website.
16 videos in different languages
16 videos were made to promote the beauties of Bratislava and Košice. They were created by the Bratislava Tourist Board (BTB), Visit Košice and the Slovak organisers of the ice hockey world championships in cooperation with the advertising company Wiktor Leo Burnett.
"The videos will be used mostly on the social media but the IIHF has alo shown an interest in them," Donoval said, as quoted by Hockeyslovakia.sk.
Six videos out of eight, zooming in on Bratislava, were filmed in English, but there are videos in Czech, Russian, Italian, German and other languages. For more videos, click here for Bratislava and here for Košice.
Apart from the videos, organisers are preparing special maps for ice hockey fans to help them move around the cities without any complications.
The 2019 IIHF Ice-Hockey World Championship starts on May 10,2019 and ends on May 26, 2019.