Growth in Slovak internet advertising eased off in the third quarter of 2011. With revenues of €9.6 million, the market grew 12 percent year-on-year, compared to an annual increase in Q2 of more than 22 percent. Interactive Advertising Bureau Slovakia (IAB Slovakia) sees the slowdown as indicative of future trends, and predicts a further deceleration or even a slump in upcoming quarters.
Banner ads made up 41 percent of online advertising in the observed period, with revenues of €3.88 million. Search engine marketing posted revenues of €3.132 million, translating into a 33.2-percent market share. Classified advertising earned €1.7 million and had a market share of almost 18 percent. All categories of online advertising grew except e-mail marketing, which slumped by more than 36 percent, the SITA newswire wrote on Tuesday, December 13.
Advertisers in the telecommunications sector spent most on online marketing: nearly 18 percent. Motoring companies and the financial sector followed with almost 16 percent and nearly 15 percent, respectively. Food products were fourth with 10.6 percent, miscellaneous services such as real estate marketing, education ads and campaign advertising came next with 7.4 percent.
Source: SITA
Compiled by Zuzana Vilikovská from press reports
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