An international survey developed by a national branding expert, Simon Anholt, conducted in 2011 in which people's perceptions of foreign countries were assessed, resulted in Slovakia finishing 38th out of 50 countries, the TASR newswire reported.
The head of the Slovak Tourism Agency (SACR), Peter Belinský, told TASR that around 20,000 people evaluated individual countries in a survey focused on the image and reputation of various nations.
"We've never been included in such a survey before so we can't see if our image abroad has been improving or worsening," Belinský told TASR. He added that six criteria were assessed but was reluctant to disclose more details at this time. He did say that the Czech Republic finished higher in the poll.
Compiled by Zuzana Vilikovská from press reports
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