Spectator on facebook

Spectator on facebook

BUSINESS IN SHORT

Slovakia launches euro adoption campaign

EXACTLY 300 days before its planned adoption of the European single currency Slovakia has launched a publicity campaign about the new currency. Slovakia is aiming to swap the koruna for the euro on January 1, 2009, the SITA newswire wrote.

EXACTLY 300 days before its planned adoption of the European single currency Slovakia has launched a publicity campaign about the new currency. Slovakia is aiming to swap the koruna for the euro on January 1, 2009, the SITA newswire wrote.

On March 7, the Finance Ministry and the National Bank of Slovakia (NBS) launched the first wave of a nationwide TV campaign for the euro, which aims to give people more information about the new currency. Several times a day for the next two weeks all the national television channels will broadcast a 40-second spot called Europríbeh, or Eurostory.

"With this first spot we want to deepen the public's knowledge of some key dates linked to the launch of the new currency, in particular the setting of the conversion rate, the start of dual pricing and so on," Igor Barát, Slovakia's proxy for euro adoption, told SITA. The spot will also have hidden subtitles for hearing impaired people.

The Nový Čas daily uncovered a mistake in the first broadcast item. As it reported on March 11, two different symbols were used for the European currency.

"The production company removed this small inaccuracy before the spot went into TV," Barát told the daily. The withdrawn item was available at Youtube.com and Medialne.sk websites.

Street advertising in 30 towns across Slovakia will also form part of the first wave of the information campaign.

Campaign costs are projected to be Sk180 million, of which 60 percent should come from the state budget. The central bank will cover the rest.

Top stories

Námestie Slobody gets facelift Photo

The architectural tender will gather ideas for the redesign of the biggest square in Bratislava

Námestie Slobody will be redesigned into a kind of living room in the city.

When the state can’t keep a secret

A selective leak has tarnished President Kiska’s reputation. But he must continue to speak out about corruption.

President Andrej Kiska

Fundamental values explored at Divadelná Nitra 2017

This time round, the Slovak, European and US ensembles at the theatre festival focus on #fundamentals, i.e. basic values and the essence of all things.

Nature Theatre of Oklahoma: Pursuit of Happiness

Foreign rocket engines for North Korea: Why?

For Russia, the path to a weakened China could be through a major nuclear accident in North Korea.