Spectator on facebook

Spectator on facebook

Bratislava lures tourists with campaign featuring historical figures

The Slovak capital Bratislava intends to attract tourists with a new campaign based on personalities that have historical ties with the city, such as Maria Theresa, Albert Einstein and Pope John Paul II.

The banner featuring Albert Einstein (Source: Courtesy of Bratislava Tourist board)

A new campaign to promote Bratislava will be launched in the next few days in neighbouring countries, as well as in Germany and Great Britain, the TASR newswire learnt from the Bratislava Tourist Board executive director Alžbeta Melicharová on May 17.

“Bratislava needs strong promotion,” Melicharová said. “We were searching for the right form and decided to do so via these world-known personalities.”

The campaign will be launched on social networks and at underground stations, airports and important international bus and rail hubs.

The board wants to communicate historical monuments, design and smart solutions that are important to the Slovak capital through people such as Albert Einstein. Maria Theresa was crowned in Bratislava 276 years ago. Pope John Paul II, who visited Bratislava a couple of times, will represent the proximity of Bratislava and its residents to the spirit of nature, coherence and sport, which unite people and create unrepeatable moments, Melicharová opined, as cited by TASR.

Bratislava’s annual coronation ceremony, at which the coronations of kings and queens of the Kingdom of Hungary are re-enacted, should be boosted into more of a tourist attraction, showing that the Slovak capital is proud of its rich history.

Over 1.2 million tourists visited Bratislava in 2016, an increase of over 15 percent from the previous year, when the one million limit was exceeded for the first time. “We want to outdo these figures,” Bratislava mayor Ivo Nesrovnal told media. “The first estimates indicate that we might succeed. This is thanks to the fact that Bratislava makes investments in cleaning, restoring monuments and reconstructing roads, so that tourists won’t come here just for a few hours but will spend a longer time here and then return.”

Topic: Tourism and travel in Slovakia


This article is also related to other trending topics: Bratislava

Top stories

Sagan rewrites history Video

Cyclist Peter Sagan becomes the first man to win three consecutive world championships.

When the state can’t keep a secret

A selective leak has tarnished President Kiska’s reputation. But he must continue to speak out about corruption.

President Andrej Kiska

Námestie Slobody gets facelift Photo

The architectural tender will gather ideas for the redesign of the biggest square in Bratislava

Námestie Slobody will be redesigned into a kind of living room in the city.

Fundamental values explored at Divadelná Nitra 2017

This time round, the Slovak, European and US ensembles at the theatre festival focus on #fundamentals, i.e. basic values and the essence of all things.

Nature Theatre of Oklahoma: Pursuit of Happiness