Bratislava is overwriting its records in the visit rate for the third consecutive year. During the first seven months of 2017 eight percent more visitors arrived than during the same period last year. If this trend continues, the number of visitors may increase to 1.5 million by the end of 2017.
“It is a big challenge for the city,” said Bratislava Mayor Ivo Nesrovnal. “Bratislava needs tourists and thus we host activities so that they know about us.”
Nesrovnal and Alžbeta Melicharová, director of the board of directors of the destination management organisation Bratislava Tourist Board (BTB) see the massive promotional campaign that BTB launched prior to the summer in transport hubs of cities like Vienna, Prague, Berlin and London as helping to achieve these positive results. The campaign was based on personalities that have historical ties with the city, such as Maria Theresa, Albert Einstein and Pope John Paul II.
Apart from the number of visitors, the number of nights spent in Bratislava grew too, up by almost 6 percent. The number of city tours organised by the city’s tourist organisation increased by 38.3 percent.
Most tourists arrive from the Czech Republic, Germany, Austria, England and Poland. During the January-July period the number of tourists from China and Israel increased the most, up by more than 50 percent. The time tourists spend in Bratislava is also gradually extending.
The sale of the tourist Bratislava Card increased too, up by 33.3 percent. The card offers attractions and discounts to the whole Bratislava Region. Local as well as foreign tourists can use it to enjoy more than 120 discounts, free sightseeing tours of Bratislava in eight languages, free entry to city galleries and museums and free travel via integrated transport across the whole Bratislava region. The most popular variant is the three-day card.
Apart from coronation history, wines and gastronomy, Bratislava offers visitors nature that is just 15 minutes out from the historical city centre. As the city sees this as an attractive feature, it has published a leaflet, Green Bratislava. The leaflet, published in Slovak, English and German, sums up the best known city parks and gardens and tips for spending free time.
“We did not omit more recent attractions like the tree houses or the lookout tower,” said Melicharová. “You will also find the Danube and Morava rivers in it and cyclists will find something for them too.” She added that it is for visitors as citizens alike. “We created a leaflet that shows what treasures Bratislavans have around them.”
26. Oct 2017 at 23:53 | Compiled by Spectator staff