(source: Milan Pleva)
The graphic styling for the TANAP (Tatra National Park) lags behind the beautiful nature of the High Tatras by several generations. Graphic designer and student from Zlín, Milan Pleva, has decided to help a little. In his thesis, he has introduced his design for the visual styling of the TANAP, Sketcher Startitup wrote.
The main component of his vision is the branding, created by the stylized head of a Tatra chamois with the silhouette of three mountain peaks on its cheek. Another dominant component is the brown colour and its shades that symbolise protection, relaxation and accessibility, Sketcher Startitup informed.
This new design for the park also includes the Museum of the TANAP and the Botanical garden. Their Logos were also redesigned in such a way as to harmonize with the main one, Sketcher Startitup stated.
The website also got a make-over. The information decks for the forest are in a dark-brown colour. On the beams of all the decks there is a safety plate with important contacts and prohibition pictograms. The base of the website is created by black and white photos. A mobile app was also created to allow the visitor to find all the necessary information, Sketcher Startitup wrote.
