10. November 2022 at 14:01

Lego takes a step against the biggest toy-shop chain

The Dráčik store has been known for controversial statements on its website.

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Dráčik's logo - an orange dragon. Dráčik's logo - an orange dragon. (source: Marko Erd, SME)
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The Lego company suspended its advertising with one company, and says it is considering further steps.

Dráčik [or Little Dragon in English] has been posting controversial posts on their website for a while now.

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“We were disappointed to see the communication on the Dráčik website and have suspended promotional advertising. In the meantime, we are investigating the situation,” Lego wrote in response to a social media post calling the company out for still selling their products via Dráčik.

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