CREATING BRAND SLOVAKIA

The American Chamber of Commerce truly desires that Slovakia is an attractive and preferred destination for foreign and domestic tourists as well as foreign and domestic investors. To meet this vision, Slovakia needs a brand with quality content and new standards for the tourism industry along with unique products which are beneficial for all the stakeholders involved. AmCham therefore intends to proactively host a conference entitled: “CREATING BRAND SLOVAKIA”.

Please register for the much anticipated conference “CREATING BRAND SLOVAKIA” which will take place on November 19, 2013, starting at 9:00 AM in Sheraton Bratislava Hotel.

Registration is free of charge for AmCham members and 70 EUR for non-members.

Please register at events@amcham.sk by November 18, 2013! We are looking forward to welcoming you at the conference.!

TENTATIVE AGENDA

08.30 – 09.00
Registration & Light Breakfast

09.00 – 09.10
Opening & Welcome
· Jake Slegers, Executive Director of American Chamber of Commerce in the Slovak Republic
09.10 – 09.20
“2013: AmCham Year of Regional Development”
Video Series with CEOs of Leading Foreign Investors in Slovakia

09.20 – 11.00
Panel 1: Creating Brand Slovakia: “What is it all about?”
Representatives of creative industries, foreign investors and IT specialists will discuss how important it is to have a quality brand. They will also explain why it is important to invest into branding Slovakia and to improve the presentation of Slovakia abroad.
Keynote speech
· Peter Littmann, Founder, Chairman and CEO of BRANDINSIDER, an international strategic management consultancy, Germany
Panel Discussion:
· Peter Littmann, Founder, Chairman and CEO of BRANDINSIDER, Germany
· René Parák, Corporate Communication Director, O2
· Tatiana Böhmerová, Client Partner Senior, TNS Slovakia
· Martin Horváth, CEO and Consultant, Branding Slovakia Consultancy
· Michal Pastier, Group Creative Director, ZARAGUZA digital
· Adela Banášová, TV guest
Moderator: Zuzana Mikulášová, Leader of “2013: AmCham Year of Regional Development”

11.00 – 11.20
Coffee Break

11.20 – 12.30

Panel 2: Creating Brand Slovakia: “How can we do it?”
Representatives of state administration will introduce their visions for creating “Brand Slovakia”. Discussion will focus on various elements which are important for brand building including tourism, culture and education. Representatives of the relevant ministries will also reveal their plans to improve the presentation of Slovakia abroad.
Panel Discussion:
· Ivana Magátová, General Director for the Tourism Section, Ministry of Transport, Construction and Regional Development of the Slovak Republic
· Elena Mallicková, Director of Public Diplomacy Department, Ministry of Foreign and European Affairs of the Slovak Republic
· Denisa Zlatá, Project Manager, Ministry of Culture of the Slovak Republic
· Igor Donoval, Head of Analysis and Tourism Products Department, Slovak Tourist Board
· Oľga Gyárfášová, Associate Professor, Faculty of Social and Economic Sciences, Comenius University
· Peter Littmann, Founder, Chairman and CEO of BRANDINSIDER, Germany
Moderator: Zuzana Mikulášová, Leader of “2013: AmCham Year of Regional Development”

12.30 – 13.15
Lunch

13.15 – 15.15
WORKSHOPS

Representatives of IT companies will present marketing tips and tools to improve the presentation and visibility on the Internet. These workshops are prepared for the business community, destination management organizations and state administration. They should serve as an inspiration for changes concerning brand building and brand presentation.
· Tomáš Peťovský, Industry Manager, Google
· Michal Blažej, Business Development & Partner, Lighting Beetle