The Market & Media & Lifestyle-Target Group Index (MML-TGI), a survey conducted by the Median SK agency in licensed cooperation with the Kantar Media Group of the United Kingdom, was conducted between April 2 and September 16, 2012, among a sample of 4,292 respondents aged 14 to 79. The survey results presented below have been combined for the second and third quarters of 2012.
The number of readers of Slovak daily newspapers increased. According to the MML-TGI survey for the second and third quarters, 37 percent of the Slovak population had read the most recent issue of one of the national daily newspapers, up one percentage point compared with the first and second quarters of 2012. Compared with the second and third quarters of 2011 this was a drop from 39 percent. Nový Čas dominated the ranking, with 19 percent readership (down from 21 percent for the second and third quarter of 2011), far ahead of the other daily papers. The other major dailies broadly maintained their readerships.
The top eight daily newspapers:
1. Nový Čas (tabloid): Read by 19% of the adult population (down 2 percentage points compared with the same period in 2011)
2. (tied) Sme (national daily) and Plus Jeden Deň(tabloid): both 7% (the same as in the same period of 2011)
4. Pravda (national daily): 6% (the same as in the same period of 2011)
5. (tied) Šport (sports-oriented daily) and Korzár (regional daily covering eastern Slovakia): 4% (the same as in the same period of 2011)
7. (tied) Hospodárske Noviny (financial daily) and Új Szó (Hungarian-language daily): 3% (the Hospodárske Noviny kept its readership while Új Szó registered an increase by one percentage point)
Radio
The proportion of respondents who said they had
listened to the radio on the day before the MML-TGI
survey was 72 percent, down one percentage point
compared with the same period of 2011.
The three most popular radio stations:
1. Rádio Expres (private): 20% (up 1 percentage point)
2. Rádio Slovensko (broadcast by Slovakia’s public-service broadcaster SRo, now part of Radio and Television of Slovakia (RTVS)): 17 % (up 1 percentage point)
3. Fun Rádio (private): 12 % (down 1 percentage point)
Television
The proportion of respondents who said they had watched television the day before the MML-TGI survey was 89 percent, the same proportion as in 2011.
The five most popular TV channels:
1. Markíza (private, targeting a family audience, part of CME): 60% (up 1 percentage point)
2. JOJ (private, targeting a family audience): 38% (up 3 percentage points)
3. Jednotka (the first channel of public-service broad-caster Slovenská Televízia, now part of RTVS): 17% (down 1 percentage point)
4. TV Doma (private, targeting a family audience, part of CME): 8% (up 3 percentage points)
5. TA3 (private news channel): 7% (up 2 percentage points)
Sources: Median SK, MML-TGI
