Banská Štiavnica (source: Howard Swains)
To strengthen the role of destination management is the main objective of the new Association of Tourism Organisation, established by 13 destination management organisations in late April 2017.
“The association is an open platform for all destination management organisations with the aim to grow together professionally and expertly,” said Michaela Potočárová, chair of the association, as quoted by the SITA newswire.
The long-term strategic aim of the association is the mutual aid, the exchange of information, experiences and knowledge, and thus also the professionalisation of the tourism organisations, she added.
The founding members include Bratislava Tourist Board, Region Senec, Resort Piešťany, Trnava Tourism, Regional Tourism Organisation Záhorie, Dudince, Region Banská Štiavnica, Central Slovakia, Region Hron, Rajecká Dolina, Lower Fatra, Upper Zemplín and Upper Šariš, and Northern Spiš – Pieniny.
