People buy more before Easter

Easter is the second strongest shopping season in Slovakia, after Christmas. During Easter week, customers buy one-third more products than during an average week of the year.

People buy more intensively during the whole week before Good Friday, from Monday to Palm Thursday, according to the survey carried out by GfK.

“For retailers, Easter is one of the most important seasons from the point of view of household consumption in the case of foodstuffs. The purchases of Slovak customers increase by one-third compared to an average week of the year,” said Ladislav Csengeri of GfK Czech Republic and Slovakia.

Before Palm Thursday, purchases are nearly twice as high. On the other hand, on Good Friday the purchases are below average, while on Easter Monday they are minimal. During one visit, customers are willing to pay one-quarter more than during an average shopping trip, the survey showed.

As for the products, Slovaks buy more chocolate and seasonal sweets, salty snacks, alcoholic beverages, fresh vegetables and fruits, as well as eggs, meat products typical for Easter, special Easter bakery goods, and mayonnaise.

Slovaks also spend more on baking goods. Last year, more than seven out of 10 households bought more vanilla sugar, yeast and baking-powder. Also the purchases of other baking products, like fats for baking, butter, eggs, flour and sugar are higher during Easter.

Households also purchase the finished products like dough or biscuits, the GfK survey showed.