Small and medium-sized enterprises should become a priority in Slovakia’s development strategy. (source: Unsplash )
Martin Krekáč is chairman & founding partner at Jenewein Group.
Slovak businesses risk falling further behind as online sales reshape the European market, Eurostat data suggest. Only 18 percent of companies in Slovakia sell online, compared with over 30 percent in leading countries. Lithuania (38.9 percent), Sweden (38.1 percent) and Denmark (36.7 percent) top the ranking, while Bulgaria (15.1 percent), Luxembourg (13.4 percent) and Romania (12.9 percent) trail even further behind.
The Covid-19 pandemic already showed that the internet offers major opportunities for company growth and profitability. With the rise of AI and other technologies, this shift is only accelerating. Companies and countries must adapt if they are to stay competitive and, in many cases, survive. This is particularly vital for small and medium-sized enterprises. EU statistics show that while over 45 percent of large enterprises use online sales, only 20.8 percent of small and 30.2 percent of medium-sized firms do so.
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