Evaluating food and drinks at Great Taste. (source: Courtesy of Great Taste)
The biggest challenge manufacturers face is not producing their products, but selling them.
A good way for companies to advertise and promote their products is to enter them in competitions and proudly show off any awards they might win.
Being involved in Great Taste – widely considered to be the “gastronomic Oscars” – is one way for food and drink producers to boost their image and gain customers.
